The Best New Beauty Products Launching in the UK in February 2020
In recent years, the beauty industry has grown exponentially, with new launches, lines, and collaborations coming at us in rapid succession. Every casual scroll through your Instagram feed presents you with new beauty products being revealed (especially if you follow someone with the last name of Kardashian or Jenner), and let's not even get started with all those targeted ads you never asked to see. So how do you keep track of all of the beauty newness going on? And more specifically, how do you know which items you can buy in the UK (without paying exorbitant shipping fees, that is)? Well, that's where we come in.
We got the inside scoop on what's hitting the shelves — digitally and in-store — of Space NK, Cult Beauty, Superdrug, Boots, and beyond to find the best new beauty launches of the month, rounding them up in one place to make it easy for you. Maybe you're in the market for something specific — like a new foundation formula or a new body lotion to help soothe your dry, Winter-ravaged skin — or maybe you just want to peruse the new innovations in skin care and makeup. And there's a whole lot of newness to peruse in February, including a high-tech blow-dryer from GHD, a full-coverage, non-drying concealer from Revolution, and Ted Baker's first foray into cosmetics. Keep reading to learn about these and all of other beauty newness launching this month.