The Best New Skin Care, Makeup, and Hair Care Launching in January 2021
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In recent years, the beauty industry has grown exponentially, with new launches, collaborations, and celebrity lines coming at us in rapid succession. Every casual scroll through your Instagram feed presents you with new beauty products, and don't even get us started on all those targeted ads you never asked to see. So, if you're someone who loves beauty, how do you keep track of all of the latest and greatest? And more specifically, how do you know which items you can buy in the UK (without paying exorbitant shipping fees, that is)? Well, that's where we come in. Every month, we round up the most exciting launches coming to the UK, from classic brands to indie newcomers and all the creams, sprays, and conditioners in between.
January 2021 might be the first month of a new year, but we are still very much dealing with the coronavirus pandemic, with a majority of the UK under tier 4 restrictions — meaning the only places that are open right now are essential shops like grocery stores and pharmacies. Unfortunately, that also means many people may be back out of work or furloughed, which means the idea of rushing out to buy beauty products — even online — probably isn't at the top of a majority of people's lists right now.
For some people, however, beauty (and, by extension, beauty products) may act as a distraction or a way to maintain some semblance of normalcy right now (a phenomenon known as the "lipstick effect"). And many brands — in addition to donating products to NHS workers and using their production lines to make hand sanitiser — are continuing to roll out new products for anyone who is interested or has the ability to buy. Keep reading to check out the newness, even if it's just to do some virtual window shopping from your living room.
— Additional reporting by Tori Crowther