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Like baking macarons — or any dessert that doesn't come in a box — an effective serum has everything to do with the ingredients. Finding the right recipe differs from person to person, depending on your individual skin type and concern.
Following a few basic guidelines on ingredients per skin type will make navigating the labels on your serums a breeze. Those with dry skin should look for hydrating ingredients like hyaluronic acid, vitamins (like E, which helps to retain skin's natural moisture), and oils. Oily types should look for exfoliating acids (like glycolic) and retinol to accelerate cell turnover and purge clogged pores. Those with combination skin should target a specific skin concern (whether it be parched areas, oily patches, or dullness).
Keep reading to check out our list of the best serums of all time for your skin type and concern.