Wo Skincare is a new brand that launched at the end of 2020, but many in the industry are predicting it to make waves in 2021. 'Wǒ' means 'I' or 'myself' in Mandarin, which reflects the brand's range of mix and match, mono-dose products. Each blister pack or vial contains enough for exactly one application, and you can purchase them in 2, 4, or 8 week dosages so you're not committing to huge amounts of creams and serums at a time. The idea is that you can tailor your routine to your exact skin type and concerns, and then easily add and swap products out depending on the time of year or how your skin is feeling.
The brand offers creams, balms, oils, and cleansers, as well as a collection of "Power TonIQ", which are basically treatment serums, including the Wo Skincare Power TonIQ Instant Radiance Boosting Essence (£15), the Wo Skincare Power TonIQ
Anti-Redness Essence (£16), and the Wo Skincare Power TonIQ Eye Contour Perfecting Essence (£19), all shown here.
And whilst that would seem to be a whole lot of waste generated, it's not: Wo Skincare packageing is made from up to 80% recycled PET and is 100% recyclable — thanks to the fact there are no pumps, no cling film, and no glossy varnish — plus, there are secondary protective boxes that often generate a ton of excess waste.