18 Small British Beauty Brands to Support During the Coronavirus Pandemic
The coronavirus pandemic has hit small businesses hard, from hair salons to the new beauty brands on the block. So, it makes sense that if you want to treat yourself to a new beauty buy but you don't have anything specific in mind, why not support the small British beauty businesses with your hard-earned cash? Because there is truth in that saying you often see on Instagram feeds or chalked onto A-boards outside small shops: "When you buy from a small business, an actual person does a happy little dance."
If you're not sure where to start in finding a brand to support, then you have come to the right corner of the internet. Here we have rounded up the 13 niche, little-known, and upcoming beauty businesses that create wonderful solution-driven yet highly treat-worthy products that you'll want to buy time and again. From luxe shampoo to glorious face masks, your shopping list awaits . . .