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Superdrug is a treasure trove of affordable beauty buys. Founded well over 50 years ago in 1964, Superdrug was the longtime place to go to stock up on basics like cheap shampoo, suntan lotion for your holidays, and razors. But, thanks to a 3-year stint sponsoring Love Island (from 2015 to 2018), its decision to start offering Botox to customers, and a host of new affordable brands, Superdrug is high on people's beauty radar once again. And whether you agree with high-street injectables or not (POPSUGAR is firmly on team no), you can't argue that when it comes to skin care and makeup, us Brits love a good bargain.
Whether it's the £3 face serum or the incredible £10 eye palette, Superdrug's shelves are lined with beauty essentials and can't-not-buy-them treats. It can be a little overwhelming to know where to start, which is why we have pulled together an edit of 14 skin, makeup and body buys as a handy starting point.