We love a good beauty haul. Who doesn't, right? It's hard to match the excitement of a big box full of new makeup and skin care goodies arriving at your doorstep — and the thrill that comes with testing them all at once.
But as much as we enjoy treating ourselves to new products at big-name beauty stores, sometimes (read: a lot of the time), a trip to Walmart, or its digital storefront, is the move. Not only are there a ton of options, but they're all wildly affordable [1], which makes adding to your virtual shopping with wild abandon a lot less stressful.
Plus, Walmart's brands include all of the tried-and-true you probably grew up with, like Maybelline, CoverGirl, L'Oréal Paris — you name it. As fun as it is to test out brand-new, buzz-worthy products, you can't compare it to the classically good items you've used for nearly a lifetime.
That said, when was the last time you scoped out Walmart's beauty bestsellers section? It's chock full of top-rated makeup, skin care, and hair care products, almost all of which cost $20 or less.
Keep scrolling to shop 15 bestselling beauty products from Walmart that you need on your radar — if not in your vanity ASAP.
CeraVe Hydrating Facial Cleanser 12 oz for Daily Face Wash, Normal to Dry Skin
CeraVe is one of the most-talked-about skin-care brands on TikTok. Beauty lovers are obsessed with the Hydrating Facial Cleanser 12 oz for Daily Face Wash, Normal to Dry Skin [3] ($17), particularly for how it helps restore and maintain the skin's barrier without stripping it off much-needed moisture.
Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup
You can't beat the price of Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup [4] ($3), which costs less than most Starbucks coffee orders. Makeup wearers rave about how it evens out the skin without feeling heavy or looking cakey.
L'Oreal Paris Revitalift Derm Intensives Hyaluronic Acid Face Serum
With nearly perfect five-star reviews across the board, L'Oreal Paris Revitalift Derm Intensives Hyaluronic Acid Face Serum [5] ($21) is a must for those in need of moisture. Bonus: It also works wonders at improving the appearance of wrinkles.
Maybelline Lash Sensational Washable Mascara Makeup
The rave reviews of Maybelline Lash Sensational Washable Mascara Makeup [6] ($6) speak for themselves, but what you *need* to know is that the formula adds mega length, volume and separation without clumping.
Revlon One-Step Hair Dryer and Volumizer Hot Air Brush, Black Blow Dryer
Not to be overly dramatic, but the Revlon One-Step Hair Dryer and Volumizer Hot Air Brush [7] ($35) is one of the best beauty innovations of our time. For the uninitiated, it's a game-changer for perfecting an at-home blowout in just minutes.
e.l.f. Cosmetics Luminous Putty Primer
Another TikTok favourite, e.l.f. Cosmetics Luminous Putty Primer [8] ($9), is known in the beauty industry as the "primer that broke the internet." It adds a soft glow to the skin while also plumping it with hyaluronic acid and vegan collagen.
NYX Professional Makeup Precision Eyebrow Pencil,
The NYX Professional Makeup Precision Eyebrow Pencil [9] ($2) is one of the most affordable products on the market, and some may argue that it's just as good as some higher-end formulas.
Bliss Bright Idea™ Vitamin C Collagen-Protecting and Brightening Face Serum
Vitamin C serums come at vastly different price points. The Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum [10] ($25) is proof that you don't need to spend a ton of money to see brightening, firming and dark spot-reducing results.
Real Techniques Sponge+ Miracle Complexion Sponge
A makeup sponge is a must-have in your complexion routine. The Real Techniques Sponge+ Miracle Complexion Sponge [11] ($5) is a top-seller because its unique shape works wonders from evening out your complexion with the rounded side to covering blemishes with the precision tip.
Devacurl Supercream Coconut Curl Styler
Curly-haired beauty lovers need to try the Devacurl Supercream Coconut Curl Styler [12] ($17), a multitasking cream that hydrates and tames frizz while enhancing one's curl shape and definition.
Dove Crushed Macadamia & Rice Milk Exfoliating Body Polish
Dove Crushed Macadamia & Rice Milk Exfoliating Body Polish [13] ($6) has a whopping 30,000 reviews, the large majority of which are off-the-charts good. Add this baby to your cart if you're vying to achieve silky-smooth skin.
Age Shield® Face Oil-Free Lotion Sunscreen Broad Spectrum SPF 110
We know you're all too familiar with the fact that you should be wearing sunscreen every single day. Age Shield® Face Oil-Free Lotion Sunscreen Broad Spectrum SPF 110 [14] ($15) is one of Walmart's bestsellers, loved for its lightweight and non-greasy formula.
TRESemmé Moisture Rich Moisturising Shampoo and Conditioner Professional Quality Salon-Healthy Look
Why buy one bottle of shampoo and conditioner at a time when you can purchase two for under $10? TRESemmé Moisture Rich Moisturising Shampoo and Conditioner [15] ($8) is great for dry, damaged hair that needs a pick-me-up. The best part is that it comes in giant-sized bottles so that you won't run out for a long time.
COVERGIRL Instant Cheekbones Contouring Blush
This COVERGIRL Instant Cheekbones Contouring Blush [16] ($6) contains all of the shades you need to sculpt your complexion and enhance your glow. If these hues don't speak to you, fear not — there are three other palette options!
Neutrogena Hydro Boost Hyaluronic Acid Water Gel Moisturiser
Dry skin is no match for Neutrogena Hydro Boost Hyaluronic Acid Water Gel Moisturiser [17] ($15). We love it because it doubles as a refreshing and smoothing makeup primer.