Popsugar Beauty Makeup BH Cosmetics x Doja Cat Blooming Mascara Review This $16 Mascara Gave Me Long-Lasting, Fluttery Lashes Even After I Cried Over a Boy 6 October 2021 by Anvita Reddy Image Source: POPSUGAR Photography / Anvita Reddy As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Doja Cat's first-ever makeup collaboration with BH Cosmetics featured a collection of bold metallics and bright pops of colour. With a range of high-quality and affordable eye palettes, lip glosses, and more, it was the collection's Blooming Mascara that caught my attention. It has a unique globe-like wand that I've never seen before. The $16 mascara has a true black formula with a wand that is supposed to lift and fan out each and every lash to new heights. The BH Cosmetics x Doja Cat Blooming Mascara claims to be quick-drying, volumizing and lengthening without any fallout, flaking, or smudging, so I put it to the test. Keep reading for my in-depth review. Related: Live Tinted Is Now Available at Ulta Beauty — Get Your Hue On and Shop the Collection BH Cosmetics x Doja Cat Blooming Mascara Image Source: POPSUGAR Photography / Anvita Reddy The formula of the BH Cosmetics x Doja Cat Blooming Mascara ($16) is more on the wet side, and the innovative wand has stiff micro-bristles all around it, from the globe to the middle of the wand. However, the first thing I noticed when I used the mascara was that there was a lot of product on my wand. I couldn't use that middle section of the wand, but it didn't really matter to me since I was more intrigued by the globe portion. I highly suggest wiping off the excess, especially if you are used to drier formulas. BH Cosmetics x Doja Cat Blooming Mascara $16 from bhcosmetics.com Buy Now BH Cosmetics x Doja Cat Blooming Mascara Image Source: bhcosmetics.com The unique, spherical wand is definitely the star feature of the BH Cosmetics x Doja Cat Blooming Mascara ($16). When I use traditional mascara wands, I usually end up getting mascara on my nose as I reach for the inner corners or on my cheeks as I coat my outer lashes. With the globe wand, I was able to maneuver the wand to reach every lash without getting the formula all over my face. In fact, it was probably the first time I didn't have to fix any mascara mishaps BH Cosmetics x Doja Cat Blooming Mascara $16 from bhcosmetics.com Buy Now BH Cosmetics x Doja Cat Blooming Mascara Image Source: POPSUGAR Photography / Anvita Reddy The BH Cosmetics x Doja Cat Blooming Mascara ($16) instantly lifted my lashes from the outer corners to the inner corners for a full lengthening, fluttery look. My lashes were so long that I couldn't even wear my glasses without my lashes hitting the lenses. The mascara gave me that fanned-out, flirty look that made my eyes look awake and open without weighing them down. BH Cosmetics x Doja Cat Blooming Mascara $16 from bhcosmetics.com Buy Now BH Cosmetics x Doja Cat Blooming Mascara Image Source: POPSUGAR Photography / Anvita Reddy However, what sealed the deal for me about the BH Cosmetics x Doja Cat Blooming Mascara ($16) was its surprisingly impressive staying power. It did not flake, smudge, or fall out all day long, even after I full-on cried over a boy in the middle of Penn Station, NYC. Although it would have been so iconic to have my own LC's single black tear moment from The Hills, it was also the moment I knew this mascara was amazing. Even after a long day, my lashes maintained their length and volume, still giving me that fluttery and full lash look. BH Cosmetics x Doja Cat Blooming Mascara $16 from bhcosmetics.com Buy Now ShoppingMakeupBeauty ReviewsBeauty ShoppingMascara