Best Black-Owned Beauty Brands From Pinterest’s New Shop
It's Easier Than Ever to Buy Black-Owned Beauty Brands With Pinterest's Shop Collection
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In honour of National Black Business Month, which started on Aug. 1, Pinterest launched a new Shop Collection on Aug. 20 featuring all Black-owned brands. In an effort to spotlight some of the amazing companies in the fashion and beauty space, Pinterest rounded up more than 20 brands and 600 products for pinners to discover and shop.
According to Pinterest, searches for phrases like "Black-owned business" and "support small business" have increased. The new shopping collection will be able to connect those inquisitive users with new options and expand their knowledge on the sheer number of diverse brands out there. In the beauty category, you'll spot names like Beauty Bakerie, Uoma Beauty, Range Beauty, and many more that offer a variety of hair, makeup, and skin-care products.
But that's only the beginning of Pinterest's efforts to make the platform more inclusive. Earlier this month, the social-media platform updated its algorithm to allow users to filter searches by skin tone to receive more personalized, curated results for product recommendations, tutorials, and inspiration.
Ahead, we've rounded up the Black-owned beauty brands highlighted in this month's Pinterest Shop Collection and the products you should check out from each.
Beauty Bakerie
Beauty Bakerie is a vegan and cruelty-free brand known for its smudge-proof lip whips. All of its products have cute baked-good-related names and are super affordable.
Beauty Bakerie Almond Chestnut Flour Setting Powder
The Beauty Bakerie Almond Chestnut Flour Setting Powder ($24) comes in seven lightly tinted shades that lock in your foundation and concealer for all-day wear.
Nolaskinsentials
Nolaskinsentials is a vegan, cruelty-free skin-care brand that was founded by Jane Ormon. All of the brand's plant-based products were initially formulated for skin with melanin, but they're suitable for all skin types and tones.
Nolaskinsentials Oh Whale Aqua Mask
The Nolaskinsentials Oh Whale Aqua Mask ($10) is a cooling and detoxifying clay mask made to unclog pores and fight signs pollution in the skin.
Uoma Beauty
Uoma Beauty was created by Sharon Chuter with nods to her Nigerian heritage. It's best known for its unheard of 51 foundation shades and product names inspired by African goddesses.
Uoma Beauty Stay Woke Concealer
The Uoma Beauty Stay Woke Concealer ($25) boasts an inclusive shade range and satiny-smooth lightweight full coverage.
NaturAll Club
NaturAll Club was founded by Muhga Eltigani who was frustrated by the lack of natural commercial hair products on the market. The brand makes fresh, refrigerated hair products that don't contain any harmful chemicals and leave hair hydrated and healthy.
NaturAll Club Avocado Curl Custard
The NaturAll Club Avocado Curl Custard ($20) is powered by rich avocado protein. It offers medium hold for curls and adds shine.
Range Beauty
Range Beauty was founded by Alicia Scott. She describes the brand as "clean beauty for the forgotten shades." The cosmetic brand offers a variety of complexion products with women of colour in mind.
Range Beauty Bali Full-Body Glow
The Range Beauty Bali Full-Body Glow ($16) gives you an overall glow from head to toe. It contains skin-loving ingredients to nourish while you wear it, but won't clog pores.
MFMG Cosmetics
MFMG Cosmetics was started as a beauty blog, but has expanded into a full cosmetics brand. It offers cruelty-free and paraben-free colour cosmetics products, including ultrapigmented eyeshadow palettes.
MFMG Cosmetics The Power Palette
The MFMG Cosmetics The Power Palette ($32) features six shimmer and six matte shades that offer bold colour payoff.
Ceylon
Ceylon is a scientifically backed skin-care brand for men of colour. It's formulated to tackle common problems like razor bumps, hyperpigmentation, and acne in darker skin tones.
Ceylon Facial Toner
The Ceylon Facial Toner ($30) helps balance the skin's moisture levels while providing it with additional nourishment using ingredients like witch hazel and lavender.
