Bleach London and Beautystack's New Wig Collection Will Make Getting Ready So Much Easier

One of London's top salons specialising in colour, Bleach London, teamed up with Sharmadean Reid's online treatment app, Beautystack [1], to design a collection of colourful wigs in various hair textures that are available exclusively through the Beautystack app.

The collaboration is the brainchild of Bleach London's cofounder Alex Brownsell, Bleach London's Brixton owner and wig maker Alisha Dobson, and Beautystack founder Sharmadean Reid. Bleach London x Beautystack includes a diverse mix of limited-edition wig styles featuring Bleach's signature colouring techniques priced at £230 to £3000. The collection includes bright dip-dye styles, ombré blends, bleach bits, Swiss lace rainbow box braids, and knee-length Peruvian blonde wigs. Once ordered through the Beautystack app, you have the option of creating a bespoke look or booking with a Bleach stylist to fit the wig professionally.

"We wanted the collection to be as diverse as the looks our clients request every day in salon, so it was important for us to work with different hair textures, lengths, as well as colour techniques from a more traditional balayage to our bolder, bright box braid wigs," said Dobson, owner of Bleach Brixton in a press statement. Beautystack CEO Reid added that "as we turn more to virtual meetings, a wig is an instant 'get ready' for when you're on Zoom. Bleach and I have worked together for a decade now, so this is an exciting next step in our relationship."

Fancy a fabulous, luxurious wig for your daily routine? Check out the collection ahead, and book your unit now on the Beautystack app [2].