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The beauty industry is constantly innovating. Every year brings new technologies, trends, formulations, and even product categories, like the latest: a "bloss." A bloss is a hybrid lip-gloss-balm combo that's going to be everywhere this summer. The multitasking lip product is going to simplify your makeup routine while making your lips shine — quite literally.
"The bloss is a multitasking 'gloss meets balm' that's perfect for summer because it adds a light splash of colour and keeps your lips hydrated and moisturised," Jamie Greenberg, celebrity makeup artist and founder of Jamie Makeup, tells POPSUGAR. "It's also great for people who don't want to commit to heavy colour on the lips."
In the summertime, many of us already have a habit of trading in our heavier, more pigmented liquid lipsticks for lighter formulas, like high-shine lip glosses and silky lip balms. A bloss combines the two things we love from those popular summer lip products: the shine from a gloss and the hydration from a balm.
"Hybrid is always a good idea because people have less and less time to lend to their beauty routines, so if you can cover two or three bases with one product, it's a no-brainer," Greenberg says. "It's an easy way to add convenience into your life, especially if you're on the go."
To stock up on blosses for summer, keep scrolling to shop some of our favourite options.