Whether you're looking to boost colour, definition, or a bit of both on your brows, there are so many products out there [1] that getting to the add-to-cart stage can be daunting in itself. Are you seeking a pencil or pen to create fine, hair-like lines [2], or perhaps a powder for a subtle, all-over wash of colour? Or what about a gel to add texture (and possibly a tint [3]) or a creamy pomade to add a bold hue alongside a more-defined shape [4]?
Now, we can't make that final choice for you [5] . . . but we can see what other people are loving and lead the way. We combed through dozens of brow products at Sephora [6] and picked the ones with the most reviews and loves from other shoppers, all of which have an average rating of four or more stars, too. And (quite possibly) best of all: we made sure every single one costs under $25 [7]. Check them out ahead.
Anastasia Beverly Hills Dipbrow Pomade
With more than 8,400 5-star reviews, this creamy Anastasia Beverly Hills Dipbrow Pomade [8] ($21) is definitely a standout brow product. Not only will this add colour and definition where you need it, it also lasts on oily skin and in humid climates, too.
Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel
Sure, this Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel [9] ($14) adds tiny, coloured microfibres to tint hair and skin, but it also boosts volume in thin brows at the same time. (Oh, and it's earned more than 196,000 loves from other Sephora shoppers for this hard work already.)
IT Cosmetics Brow Power Universal Eyebrow Pencil
This top-rated IT Cosmetics Brow Power Universal Eyebrow Pencil [10] ($12-$24) is unique because it can match a wide range of hair tones from grey to black depending on the amount of pressure used when applying it. And, while there's currently one universal taupe shade, three others — blonde, auburn, and brunette — are coming soon.
Sephora Collection Eyebrow Editor
This Sephora Collection Eyebrow Editor [11] ($19) kit packs everything you need to shape and define brows in one little package. There's a two-tipped brush to apply the included brow powder and wax for colour and definition, plus tweezers and a mirror to make sure you get the shape right, too.
Velour Lashes Fluff'N Brow Pencil - 3-in-1 Brow Pencil and Balm
This Velour Lashes Fluff'N Brow Pencil - 3-in-1 Brow Pencil and Balm [12] ($25) has both pencil and brow balm ends whether you want a feathered effect, something more defined, or a combination of the two. Plus, the formula has shea butter and avocado oil to treat skin and hair right — and 98 percent of Sephora shoppers who tried it would recommend it to you, too.
Anastasia Beverly Hills Brow Primer
While its name may imply otherwise, this popular, colorless Anastasia Beverly Hills Brow Primer [13] ($21) works best to lock brows into place after you apply tints.
Benefit Cosmetics 24-HR Brow Setter Shaping and Setting Gel
This clear Benefit Cosmetics 24-HR Brow Setter Shaping and Setting Gel [14] ($14-$24) earns praise from other Sephora shoppers for how well it sculpts brows, especially if yours have a mind of their own. (P.S. It can do the same work on your flyaways and baby hairs [15], too.)
KVD Vegan Beauty Super Pomade Vegan Eyeliner, Shadow and Brow Pigment
While this top-rated KVD Vegan Beauty Super Pomade Vegan Eyeliner, Shadow and Brow Pigment [16] ($20) comes in traditional colours, there are also bright hues that can match brows to whatever hair shade your day-to-day — or Halloween costume [17] — calls for. And, not only does it slick down brows, it also doubles as a waterproof liner or shadow, depending on the brush you grab.
Laura Mercier Eyebrow Pencil
This triangular-tipped Laura Mercier Eyebrow Pencil [18] ($25) earns especially high marks for its cool undertones whether its matching ashy blond or mushroom brown hair colours.
Milk Makeup Kush Fibre Eyebrow Gel
The top-rated Milk Makeup Kush Fibre Eyebrow Gel [19] ($20) — and its clear alternative [20] — both pack conditioning, hemp-derived cannabis seed oil for work shaping and defining brows. This one adds in hollow, tinted fibres to sweep a layer of colour on top of hairs. and adds the fullness sparse brows are lacking.
Anastasia Beverly Hills Brow Powder Duo
The special thing about this top-rated Anastasia Beverly Hills Brow Powder Duo [21] ($23) is that each compact includes two shades so you can truly customise your colour for a natural effect with lightweight, smudge-proof powders.
Benefit Cosmetics Browvo! Conditioning Primer Nutrient Rich Eyebrow Primer
This popular Benefit Cosmetics Browvo! Conditioning Primer Nutrient Rich Eyebrow Primer [22] ($14) packs in keratin and soy proteins to nourish and condition brows whether it's worn solo, or added before other products that add colour.
Kaja Brow Blowout Fibre Gel Brow Definer
This top-rated Kaja Brow Blowout Fibre Gel Brow Definer [23] ($16) is a solid choice if you want to make your existing brows live up to their full, feathery potential. (Plus, it's a vegan formula with vitamin E and plant extracts so hair itself gets a treat, too.)
Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen
While pencils and gels are often used to shape brows, this new Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen [24] ($22) boasts a fine pen point so you can draw tiny, hair-like lines with more precision than a softer pencil end makes possible.
Make Up For Ever Aqua Brow
This Make Up For Ever Aqua Brow [25] ($23) earns top marks for holding up in the ocean or pools as the highly pigmented gel locks colour into hair and virtually lengthens them at the same time.
Benefit Cosmetics Precisely, My Brow Pencil Ultra Fine Shape and Define
Sure, this waterproof Benefit Cosmetics Precisely, My Brow Pencil Ultra Fine Shape and Define [26] ($14-$24) has earned an 4.6-star average rating for its fine work from other Sephora shoppers, but we love it most for the fact that all 12 colours come in full and mini sizes, too.
KVD Vegan Beauty Brow Struck Dimension Powder
Try out this top-rated KVD Vegan Beauty Brow Struck Dimension Powder [27] ($8, originally $21) to add a semi-metallic sheen to your brow colour. It happens to conveniently also be a two-in-one primer and powder formula so all you need to do is sweep it on [28], and know the shade will last.
Anastasia Beverly Hills Brow Wiz
The Anastasia Beverly Hills Brow Wiz [29] ($23) has an ultra-fine point to mimic your actual brow hairs, and a wide range of colours including blonde, auburn, and red. There are more than 15,000 reviews from other Sephora shoppers for this product, or you can pick it up in this Anastasia Beverly Hills Better Together Brow Kit [30] ($24) that adds in a clear brow gel [31] for just one dollar more.
Tarte Frameworker Brow Pomade
Like other pomades, the top-rated Tarte Frameworker Brow Pomade [32] ($17) defines and fills in brows, but this one also packs in nurturing ingredients to condition hair and skin at the same time. Of course, the standout ingredient is the brand's Amazonian clay to lock colour in place, and to any reduce oil around the hair follicles that can lead to oily skin.
Milk Makeup Gel Brow
This clean Milk Makeup Gel Brow [33] ($18) boasts a matte formula, and has earned top marks from other Sephora shoppers for how long it lasts, how natural its gel-pencil formula looks on skin, and how easy it is to master, even for beginners.
Sephora Collection Retractable Brow Pencil - Waterproof
This Sephora Collection Retractable Brow Pencil - Waterproof [34] ($12) earns top marks for being neither too waxy nor too creamy, so it's possible to shape and fill in sparse spots while brows stay looking natural and smudge-free, too.
Wander Beauty Frame Your Face Precise Brow Gel
This top-rated Wander Beauty Frame Your Face Precise Brow Gel [35] ($22) has a long, cone-shaped tip, making it perfect for grooming and sculpting unruly, hairs while also moisturising them with panthenol at the same time.
Love all things beauty? Can't get enough products? Come join our Facebook Group, Real Reviews With POPSUGAR Beauty [36] There are lots of fun conversations happening there, as well as all the product recommendations you could ask for — not just from us, but also community members, too.