I see a lot of new brand launches land in my inbox, but an email about a new skin-care line called Bubble [1] that was designed for teenage skin, with the help of young people, really piqued my interest. Not just because the products made sense — they're affordable, easy to understand, and simple — but because the brand looked incredibly fun, which is exactly how skin-care should feel.
Bubble launched in November 2020 in the US with seven products — a cleanser, a makeup remover, a toner, two moisturisers, a face mask, and a face mist — all priced affordably under £20. And now, the brand has finally arrived in the UK on Boots and Beauty Bay. Not only are the products available for great prices, but Bubble has over 500 ambassadors in the UK (10,000 worldwide) who help to grow, innovate, and give feedback on the products.
The Bubble range comes in playful, brightly coloured blue, orange, pink, and green packaging but what's on the inside is even better. Bubble is plant-based, sustainable [2], cruelty-free, vegan, and made without harsh ingredients or chemicals. Unlike other brands that just say they're for the young and young-at-heart, Bubble genuinely enlisted the help of thousands of ambassadors to collect feedback on what they actually want out of a brand. Then, during the formulation process, they partnered with Hyram Yarbro [3], AKA the Instagram and TikTok-famous skin-care enthusiast behind the account Skincare By Hyram [4].
"Because life as a teen today is more complicated than ever — their skin-care routines shouldn't have to be," said Shai Eisenman, CEO and founder of Bubble, to me in an email.
I absolutely had to try the products out for myself and while I'm not a teen, I'm a big fan nonetheless. Check out my full review of Bubble Skincare products, ahead.
Bubble Wipe Out Makeup Remover
Bubble Wipe Out Makeup Remover [5] (£13)
The makeup remover is unlike any makeup remover I've ever used before. Instead of your typical micellar water or cleansing oil or balm, this one has a creamy texture that melts away makeup. It's made with meadowfoam seed oil to hydrate skin and chickweed extract to soothe skin.
After working it into dry skin, it took off my base makeup products without any issues, but my stubborn waterproof eye makeup was a bit more challenging and required a second application.
Bubble Fresh Start Gel Cleanser
Bubble Fresh Start Gel Cleanser [6] (£16)
Next up is the gel cleanser. The key ingredients in this cleanser are spearmint extract to refresh skin, red algae extract to reduce oil, aloe leaf juice to reduce redness, and lavender flower water to soothe. It's a thin gel formula sans fragrance that works into a light lather when it comes into contact with water. After using it, my skin felt comfortable and clean but not dry or tight.
Bubble Skincare Break Even Balancing Toner
Bubble Skincare Break Even Balancing Toner [7] (£17)
After cleansing, I used the toner to remove any leftover dirt, makeup, or cleanser residue. The key ingredients in it are green tea extract to soothe and reduce inflammation, niacinamide (vitamin B3) to brighten, and willow bark extract to gently exfoliate the skin. It has an easy push dispenser top that eliminates the risk of spills or wasting product. Even though it's exfoliating, it feels like a hydrating toner and doesn't irritate the skin.
Bubble Skincare Slam Dunk Hydrating Moisturiser
Slam Dunk Hydrating Moisturiser [8] (£16)
Bubble has two moisturisers: the Slam Dunk Hydrating Moisturiser and the Level Up Balancing Moisturiser [9] (£16). I used the hydrating option because I tend to have dry skin in the winter. With aloe leaf juice, vitamin E to hydrate, and avocado oil to soften, this product gets the job done and leaves skin feeling comfortable and hydrated. It has a lightweight, non-greasy formula and wears well under makeup. According to the brand, it sells one of the Slam Dunk moisturiser every 10 seconds, and I can see why.
Bubble Come Clean Detoxifying Clay Mask
Bubble Come Clean Detoxifying Clay Mask [10] (£19)
The clay mask comes in a fun rounded container and a small brush for mess-free application. The purifying mask is formulated with montmorillonite, a mineral-rich clay to help draw out dirt from pores, azelaic acid to smooth uneven texture, and vitamin E to protect against environmental aggressors. It also has a purple hue, which makes the mask perfect for selfies.
After applying a thin layer, you let it dry for 10 minutes before rinsing it off. What I loved most about this clay mask is that while it does dry down, it doesn't get hard and uncomfortable and it washes away easily.