Red hair [1] has long been synonymous with fall beauty trends, but celebrities are switching things up this year and making a case for going red in the summer. It makes sense if you think about it: the colour red is daring, hot, and exciting, which sums up summer beauty nicely.
Dua Lipa, Ciara, Emma Chamberlain [2], Gigi Hadid, and Ashley Benson — who confessed via Instagram that she's "always wanted to be a redhead" — are just a few of the celebrities who decided to turn up the heat this season and dye their hair red. Halle Bailey, Charlize Theron [3], and Chloe Bennet [4] are also new members of the red-hair club after dyeing their hair for upcoming movie roles.
The hair colour picked up steam after Netflix's hit miniseries The Queen's Gambit aired at the end of 2020. Since then, we've seen many iterations of the fiery hue pop up on our Instagram feeds, from code red [5] to rust [6] and tiger daylily [7].
Lipa went for a bright tiger-daylily [8] hue for her latest Versace campaign, while Ciara went for a deeper rust red, proving there's a shade of red that looks stunning on everyone. Ahead, see all of our favourite celebrities' red-hair-colour transformations this year so far.
Rumer Willis's Red Hair Colour
In June, Rumer Willis gave us a peek at her new rust-red hair colour [10]. She revealed the change-up was inspired by a handful of famous redheads, including Susan Sarandon in The Witches of Eastwick and Thelma & Louise and Julia Roberts [11] in Pretty Woman.
Sophie Turner's Red Hair Colour
Sophie Turner isn't new to the red shade, but it's been a while since we've seen the colour on her. In early June, she returned to the fiery hair colour [12] for the first time since she starred on the HBO series Game of Thrones.