Image Source: Getty/Lionel Hahn [1]
Fans of Ciara [2] (so like, everyone), you'll be pleased to hear that the singer is coming out with her own skin-care line. In an Instagram post shared on her page, Ciara introduced her followers and the world to OAM Skin, which stands for On a Mission. The new beauty endeavour has supposedly been "years in the making" and focuses on boosting radiance, so you can copy her next-level glow.
"Clinical-level self-care made simple, just for you. I'm so excited to announce my new @oamskin Radiance System!" reads the "Jump" singer's caption. The accompanying images include a promotional shot of herself and an advanced look at the products in her line. OAM Skin is launching five products that all feature vitamin C [3] as the star ingredient, as well as a proprietary Tri-C Pro-Peptide Complex. There's the Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20 Percent Vitamin C Brightening Serum, Vitamin C Eye Revitalizer, and the Vitamin C Radiance Moisturiser to form a complete morning routine.
Ciara's OAM Skin marks the 12th celebrity beauty brand announcement of 2022 [4]. She joins the likes of La La Anthony [5], Scarlett Johansson [6], John Legend [7], Winnie Harlow, Hailey Bieber [8], and more. Over the last few years, we've seen an uptick in celebrity-owned hair, makeup, skin, and nail lines [9] but Ciara had yet to join the party — until now.
OAM Skin launches at OAMSkin.com [10] on Sept. 15, but in the meantime, you can follow the brand's Instagram page @OAMSkin [11].