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Look, I'm not particularly fond of labels, but when it comes to understanding whether my 1995 birth year makes me more Gen Z or millennial, I've struggled to find a clear answer. According to Google, I'm right in the middle — and my beauty preferences seem to confirm this. Like any upstanding Gen Z-er, I became a devoted fan of Euphoria and its vibrant beauty looks last year; Similar to many of my millennial friends, I enjoy keeping things simple and familiar.
Lucky for me, one of 2020's biggest beauty trends fits perfectly in that in-between space: "clean colour," where splashy hues are paired with simple or transparent-looking skin and lips. Coined by Dior international makeup artist Ricky Wilson, the trend is an easy compromise for those interested in playing with colour, but may not want to go full beat — or have pro-level skills. "I think this trend will be huge because people really love all of the beauty looks on Instagram showing colourful makeup," he said. "[However,] many people feel like there are too many steps or colours involved. This is totally doable even for a person who struggles with makeup."
The best part about clean colour is that the look you create — the intensity, tones, areas you choose to emphasise — is completely up to you. From your upper or lower lash lines to your inner corners or even your cheeks, you get to call the shots. Keep scrolling for five looks to fuel your inspiration, including products to help you recreate them all.