Cult Beauty is an online retailer with a strong global following. It's the one website that influencers flock to time and again for the latest and greatest beauty buys (in fact, you can see what an American beauty editor buys on Cult Beauty here [1]). The site was launched by Alexia Inge and Jessica DeLuca as a destination where people could confidently shop for beauty products, knowing that everything on offer had been tried, tested, and loved.

So, what was the impetus to start Cult Beauty? "One day Jessica and I decided to analyse our bathroom beauty stash and tot up the cost of the quarter-used products we'd wasted our hard-earned money on (I dare you to try it!)," said Inge. "For me, this amounted to just shy of £900, which provided the 'shove' we required to start on our quest to curate a beauty hall of fame: our own authoritative treasure trove of products that our customers could trust."

Despite no longer being a start-up, Cult Beauty has remained true to the idea that all products must be brilliant enough to gain a much-coveted spot on the website. If a product isn't up to scratch or the team finds something better, it gets replaced, which means the offering is constantly being honed and improved so customers get the very best edit every time. On the site you'll find much-hyped brands like Drunk Elephant, Anastasia Beverly Hills [2], and Huda Beauty [3], to name a few. But, what if we said we knew which were the most cult of the Cult Beauty buys — the bestsellers, the heroes, the products that need restocking time and again? Look no further than the bestselling, five-star Cult Beauty buys ahead.

Anastasia Beverly Hills Dipbrow Pomade

Anastasia Soare is a brow technician who counts A-listers like Cindy Crawford [4], Naomi Campbell [5], and the Kardashians [6] among her clients. The Anastasia Beverly Hills Dipbrow Pomade [7] (£19) is a waterproof, tinted gel-cream that is buildable, so you can fill in your brows with ease. It dries to a matte finish, comes in 11 shades, and also doubles as an eyeliner, so it's a money saver, too.

Charlotte Tilbury Matte Revolution Lipstick

Oil-rich and packed with light-reflecting pigments, Charlotte Tilbury Matte Revolution Lipstick [8] (£25) gives the illusion of a plumper pout, but with a matte finish. Wear the shades neatly or dab the pigment on with your finger or with a small brush for an on-trend blurred effect.

Drunk Elephant The Littles 3.0

Have you tried Drunk Elephant products before? The US export landed in the UK last year to much fanfare from beauty-lovers. Drunk Elephant's The Littles 3.0 [9] (£71), which contains seven minis, is an ideal way to test the brand out for yourself. Inside the handy blue washbag you'll find: Beste No. 9 Jelly Cleanser, Protini Polypeptide Cream, Virgin Marula Luxury Facial Oil, C-Firma Day Serum, T.L.C. Framboos Glycolic Night Serum, B-Hydra Intensive Hydration Serum (one of our editor-favourite hyaluronic acid serums [10]), and C-Tango Multivitamin Eye Cream. It's perfect for taking on holiday or slipping in your gym bag.

The Ordinary "Buffet"

The Ordinary "Buffet" [11] (£12.50) is just that: a buffet of gold-standard, skin-loving ingredients. It includes skin-firming peptides, hydrating hyaluronic acid, and amino acids that all work together to boost collagen production and plump out the skin. It's a great all-around product, especially if your complexion needs a pick-me-up.

Laura Mercier Translucent Loose Setting Powder

A little like a real-life filter, Laura Mercier Translucent Loose Setting Powder [12] (£30) takes down unwanted shine, blurs imperfections like enlarged pores and fine lines, and helps your makeup go the distance. It comes in translucent and also Medium Deep for darker skin tones.

Huda Beauty The New Nude Eye Shadow Palette

With a combo of different textured powders, Huda Beauty The New Nude Eye Shadow Palette [13] (£56) is a great go-to palette for day or night looks. Described as "buttery-matte," the shadows have a creamy texture thanks to coconut oil and aloe vera that makes them a doddle to blend. Oh, and the glitters look as impressive on the lids as they do in the palette.

Olaplex No. 3 Hair Perfector

Whether you dye your hair or use heat tools, or when general life has just started to take aim at your strands (think harsh tap water, pollution, and UV rays), you need to bring Olaplex No. 3 Hair Perfector [14] (£26) into your haircare routine. Left on for 10 minutes just once a week, the preshampoo treatment [15] repairs disulphide bonds within the hair that can break and leave your strands weak, lacklustre, and prone to split ends. Your hair will thank you for it.