DevaCurl, one of the most sought-after curly hair brands on the market, is launching in the UK as of January 2020. The brand, which lauds itself as being "For All Curlkind", is a pioneer of the co-washing curly hair care method and is highly respected for bolstering the natural hair movement.
The ultrahydrating range of products is loved by curly celebrities, like Logan Browning and Emmy Rossum. The line is made without sulphates, silicones, phthalates, or gluten and is great for wavy, curly, and tightly coiled hair textures. "Your DNA may dictate what hair you have but society shouldn't dictate how you wear it," shared DevaCurl's CMO, Megan Streeter. "We're ready to lead the charge to help all curl types look and feel their very best. We believe that your hair is an expression of who you are — and it's time to champion this."
The popular range of products includes cleansers, conditioners, treatments, and stylers that will be exclusively available at FeelUnique as of mid-January 2020.