In the past week, Dyson has made it a lot easier for customers to purchase some of its star hair tools at discounted prices. Ahead of Black Friday, shoppers on the hunt for deals could buy the bestselling Airwrap gift set [1] for more than $100 off its regular $550 price (so long as they acted fast), and now just a week later, it appears that the brand is having a month-long sale just for loyal customers.

The exclusive savings event [2] will take place starting now until Dec. 20. The event will allow customers to purchase select Dyson hair tools for 20 percent off through an owner rewards discount, meaning you'll only be eligible for the discount if you have purchased and registered a Dyson product in the past. If you're already the owner of a Dyson product — a vacuum, a lighting product, an air treatment — but you haven't registered it, all you have to do is call 1-866-664-9004 to speak with a rep from the brand. Once that's done, you'll be given a promotional code to use this month that you can apply before confirming your payment details at checkout.

Shop the best deals from the Dyson Owner Rewards sale ahead.

Dyson Airwrap Complete

Dyson Airwrap Complete [3] ($440, originally $550)

Dyson Airwrap Volume+Shape

Dyson Airwrap Volume+Shape [4] ($400, originally $500)

Dyson Supersonic Hair Dryer

Dyson Supersonic Hair Dryer [5] ($320, originally $400)

Dyson Corrale Hair Straightener

Dyson Corrale Hair Straightener [6] ($400, originally $500)