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e.l.f. Cosmetics's 16 Bestselling Beauty Products

Celebrate e.l.f. Cosmetics's Sweet 16 With These 16 Bestselling Products

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In the beauty world, sometimes it feels like you need spend a paycheck (or two) to get your hands on cult-favourite products. But a high price tag doesn't always guarantee quality. When it comes to drugstore beauty brands, e.l.f. Cosmetics has set the standard. Over the years, e.l.f. has expanded its collection to offer everything from makeup and skin-care products to beauty tools, all at an accessible price point.

To celebrate the brand's 16th birthday, e.l.f. is offering Beauty Squad members triple the points on its fan-favourite products. Scroll through to find the 16 bestselling e.l.f. products that are all vegan and cruelty-free.

Image Source: elfcosmetics.com

Poreless Putty Primer

The internet-famous Poreless Putty Primer ($8) comes in three different finishes, each targeting a different concern. Wear it under your makeup to ensure all-day wear or on its own for flawless-looking skin.

Image Source: elfcosmetics.com
Poreless Putty Primer
$8
from elfcosmetics.com
Buy Now

Ride or Die Lip Balm

Say goodbye to dry, chapped lips with the Ride or Die Lip Balm ($5). It's infused with jojoba oil and vegan collagen for all-day hydration with a sheer wash of colour.

Image Source: elfcosmetics.com
Ride or Die Lip Balm
$5
from elfcosmetics.com
Buy Now

Halo Glow Setting Powder

There's no need to use an Instagram filter when wearing the Halo Glow Setting Powder ($8). Its silklike formula will give your skin a matte, blurry finish while smoothing out any imperfections.

Image Source: elfcosmetics.com
Halo Glow Setting Powder
$8
from elfcosmetics.com
Buy Now

Retro Paradise Liquid Glitter Eyeshadow

With a single swipe, these Retro Paradise Liquid Glitter Eyeshadows ($5) can amp up any makeup look. The gel-based formula allows you to build up coverage and dries quickly, lasting all day (and night).

Image Source: elfcosmetics.com
Retro Paradise Liquid Glitter Eyeshadows
$5
from elfcosmetics.com
Buy Now

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Lip Lacquer

This ultramoisturising Lip Lacquer ($3) comes in 10 different shades and won't get sticky, even after hours of wear.

Image Source: elfcosmetics.com
Lip Lacquer
$3
from elfcosmetics.com
Buy Now

Holy Hydration! Face Cream

Lock in moisture with the Holy Hydration! Face Cream ($12). The fragrance-free formula is packed with hyaluronic acid and peptides for hydrated, smooth skin that doesn't feel greasy.

Image Source: elfcosmetics.com
Holy Hydration! Face Cream
$12
from elfcosmetics.com
Buy Now

Bite-Size Eyeshadow

The small but mighty Bite-Size Eyeshadow ($3) palettes come in eight different colour combos. They're ultrapigmented, easily blendable, and they have matte and shimmer finishes.

Image Source: elfcosmetics.com
Bite-Size Eyeshadow
$3
from elfcosmetics.com
Buy Now

Monochromatic Multi Stick

There's a reason these Monochromatic Multi Sticks ($4) have been a cult favourite for years — they're versatile. Use the shimmery stick as an eyeshadow, a lipstick, a blush, or all three for a soft, monochromatic look.

Image Source: elfcosmetics.com
Monochromatic Multi Sticks
$4
from elfcosmetics.com
Buy Now

16HR Camo Concealer

The award-winning 16HR Camo Concealer ($6) hides any and all imperfections. Its full-coverage formula comes in 26 shades, is super lightweight, and dries matte for all-day wear.

Image Source: elfcosmetics.com
16HR Camo Concealer
$6
from elfcosmetics.com
Buy Now

No Budge Retractable Eyeliner

The creamy formula of this No Budge Retractable Eyeliner ($4) glides on smooth and dries within 30 seconds. Use it on your lash line, lids, and waterline for intense pigment that lasts all day.

Image Source: elfcosmetics.com
No Budge Retractable Eyeliner
$4
from elfcosmetics.com
Buy Now

Lip Exfoliator

Scrub away dry, chapped skin with the TikTok-famous Lip Exfoliator ($4). This on-the-go treatment is infused with vitamin E, shea butter, and natural oils to gently exfoliate and condition your lips.

Image Source: elfcosmetics.com
Lip Exfoliator
$4
from elfcosmetics.com
Buy Now

Jelly Pop Dew Primer

The fan-favourite Jelly Pop Dew Primer ($10) not only preps the skin for makeup, it also nourishes and hydrates. It's packed with ingredients like hyaluronic acid, niacinamide, and antioxidants for glasslike skin texture.

Image Source: elfcosmetics.com
Jelly Pop Dew Primer
$10
from elfcosmetics.com
Buy Now

Gentle Peeling Exfoliant

Upgrade your nighttime skin routine with the Gentle Peeling Exfoliant ($10). This cleanser uses natural extracts to remove impurities, leaving you with refreshed, glowing skin.

Image Source: elfcosmetics.com
Gentle Peeling Exfoliant
$10
from elfcosmetics.com
Buy Now

Total Face Sponge

The Total Face Sponge ($5) can do it all. Its angled sides can be used to highlight, flawlessly blend out foundation, and conceal blemishes. Plus it works with any type of formula, from liquid to powder to cream-based products.

Image Source: elfcosmetics.com
Total Face Sponge
$5
from elfcosmetics.com
Buy Now

Instant Lift Brow Pencil

The dual-ended Instant Lift Brow Pencil ($2) shapes, defines, and fills eyebrows. Precisely apply product with the fine-tip liner and tame hairs into your desired shape using the spoolie brush.

Image Source: elfcosmetics.com
Instant Lift Brow Pencil
$2
from elfcosmetics.com
Buy Now

Smoky Eye Brush Kit

The award-winning Smoky Eye Brush Kit ($12) is a must have for any makeup collection. It features five supersoft synthetic brushes that each tackle a different step when creating the perfect smoky eye.

Image Source: elfcosmetics.com
Smoky Eye Brush Kit
$12
from elfcosmetics.com
Buy Now

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