In the beauty world, sometimes it feels like you need spend a paycheck (or two) to get your hands on cult-favourite products. But a high price tag doesn't always guarantee quality. When it comes to drugstore beauty brands, e.l.f. Cosmetics has set the standard. Over the years, e.l.f. has expanded its collection to offer everything from makeup and skin-care products to beauty tools, all at an accessible price point.
To celebrate the brand's 16th birthday, e.l.f. is offering Beauty Squad members triple the points [1] on its fan-favourite products. Scroll through to find the 16 bestselling e.l.f. products that are all vegan and cruelty-free.
Poreless Putty Primer
The internet-famous Poreless Putty Primer [2] ($8) comes in three different finishes, each targeting a different concern. Wear it under your makeup to ensure all-day wear or on its own for flawless-looking skin.
Ride or Die Lip Balm
Say goodbye to dry, chapped lips with the Ride or Die Lip Balm [3] ($5). It's infused with jojoba oil and vegan collagen for all-day hydration with a sheer wash of colour.
Halo Glow Setting Powder
There's no need to use an Instagram filter when wearing the Halo Glow Setting Powder [4] ($8). Its silklike formula will give your skin a matte, blurry finish while smoothing out any imperfections.
Retro Paradise Liquid Glitter Eyeshadow
With a single swipe, these Retro Paradise Liquid Glitter Eyeshadows [5] ($5) can amp up any makeup look. The gel-based formula allows you to build up coverage and dries quickly, lasting all day (and night).
Lip Lacquer
This ultramoisturising Lip Lacquer [6] ($3) comes in 10 different shades and won't get sticky, even after hours of wear.
Holy Hydration! Face Cream
Lock in moisture with the Holy Hydration! Face Cream [7] ($12). The fragrance-free formula is packed with hyaluronic acid and peptides for hydrated, smooth skin that doesn't feel greasy.
Bite-Size Eyeshadow
The small but mighty Bite-Size Eyeshadow [8] ($3) palettes come in eight different colour combos. They're ultrapigmented, easily blendable, and they have matte and shimmer finishes.
Monochromatic Multi Stick
There's a reason these Monochromatic Multi Sticks [9] ($4) have been a cult favourite for years — they're versatile. Use the shimmery stick as an eyeshadow, a lipstick, a blush, or all three for a soft, monochromatic look.
16HR Camo Concealer
The award-winning 16HR Camo Concealer [10] ($6) hides any and all imperfections. Its full-coverage formula comes in 26 shades, is super lightweight, and dries matte for all-day wear.
No Budge Retractable Eyeliner
The creamy formula of this No Budge Retractable Eyeliner [11] ($4) glides on smooth and dries within 30 seconds. Use it on your lash line, lids, and waterline for intense pigment that lasts all day.
Lip Exfoliator
Scrub away dry, chapped skin with the TikTok-famous Lip Exfoliator [12] ($4). This on-the-go treatment is infused with vitamin E, shea butter, and natural oils to gently exfoliate and condition your lips.
Jelly Pop Dew Primer
The fan-favourite Jelly Pop Dew Primer [13] ($10) not only preps the skin for makeup, it also nourishes and hydrates. It's packed with ingredients like hyaluronic acid, niacinamide, and antioxidants for glasslike skin texture.
Gentle Peeling Exfoliant
Upgrade your nighttime skin routine with the Gentle Peeling Exfoliant [14] ($10). This cleanser uses natural extracts to remove impurities, leaving you with refreshed, glowing skin.
Total Face Sponge
The Total Face Sponge [15] ($5) can do it all. Its angled sides can be used to highlight, flawlessly blend out foundation, and conceal blemishes. Plus it works with any type of formula, from liquid to powder to cream-based products.
Instant Lift Brow Pencil
The dual-ended Instant Lift Brow Pencil [16] ($2) shapes, defines, and fills eyebrows. Precisely apply product with the fine-tip liner and tame hairs into your desired shape using the spoolie brush.
Smoky Eye Brush Kit
The award-winning Smoky Eye Brush Kit [17] ($12) is a must have for any makeup collection. It features five supersoft synthetic brushes that each tackle a different step when creating the perfect smoky eye.