Floral Street [1] is bringing its vibrant and uplifting scents into our homes with its new sustainable home-fragrance collections. Founded by Michelle Feeney in 2017, British fragrance brand Floral Street has always done things a little differently, with a main focus on sustainability and creating beautifully quirky scents that are instant mood boosters.
In July, the brand introduces four new collections to its home collection — White Florals, Rose Garden, Urban Bloom, and Night Bloom — each consisting of three to four scents in either a candle or a diffuser. A few of the categories include Floral Street's most-loved and bestselling scents, but the majority of the offerings are brand-new fragrances to the range.
The candles and diffusers are free from dyes, parabens, and alcohol. The candles are soy- and rapeseed-wax-based with natural cotton wicks and are hand-poured in the United Kingdom. The diffusers are available in refillable glass bottles and presented in recyclable FSC-certified packaging. The candles are 200 grams with 40 hours of burn and the diffusers are 100 millilitres, and both cost £34.
Get a closer look at each of the scents ahead.
Floral Street's home collection launches 1 July at the brand pop-up at Bicester Village and on floralstreet.com [2], and exclusively at Selfridges on 21 July.
Floral Street Grapefruit Bloom Candle From the White Florals Collection
The White Florals collection is crisp, clean, and soft. The brand describes the collection as "dew-soaked rose and paper-soft tuberose meets ripe grapefruit, crisp green tea, and fresh-cut grass". The White Florals line-up includes scents Grapefruit Bloom, Citrus Rose, White Rose, and Covent Garden Tuberose.
Floral Street Grapefruit Bloom Candle From the White Florals Collection
Floral Street Grapefruit Bloom Diffuser From the White Florals Collection
Floral Street Vanilla Bloom Candle From the Urban Bloom Collection
The Urban Bloom collection is bright, uplifting, and energising. "Vibrant hyacinth, jasmine, red orchid are coupled with zesty citrus infusions creating the ultimate room enliveners that add a burst of sunlight," the brand explained via press release. The Urban Bloom line-up includes scents Vanilla Bloom, Spring Bouquet, and Sunshine Bloom.
Floral Street Vanilla Bloom Candle From the Urban Bloom Collection
Floral Street Vanilla Bloom Diffuser From the Urban Bloom Collection
Floral Street Wonderful Bloom Candle From the Rose Garden Collection
The Rose Garden collection is fresh, opulent, and velvety. According to the brand, you can expect "a harmonious blend of rose, peony, and patchouli, with unexpected flashes of cotton candy, black pepper, and green apple. This elegant floral trio offers a rose of all rooms." The Rose Garden line-up includes scents Lady Emma, Rose Provence, and Wonderful Bloom.
Floral Street Wonderful Bloom Candle From the Rose Garden Collection
Floral Street Wonderful Bloom Diffuser From the Rose Garden Collection
Floral Street Midnight Tulip Candle From the Night Bloom Collection
The Night Bloom collection is rich, intense, and woody. "Guaiac woods, Tuscan orris, and saffron jostle against earthy amber and incense creating striking, architectural blends for the modern home," the brand said of the collection. The Night Bloom line-up includes scents Midnight Tulip, Santal, and Fireplace.
Floral Street Santal Candle From the Night Bloom Collection
Floral Street Santal Diffuser From the Night Bloom Collection
