Gigi Hadid is a redhead [1] now, and it looks like we have a certain Netflix series to thank for it. On March 5, the model shared a few Instagram Stories revealing that she had just dyed her hair a fiery orange colour [2], similar to the colour that Anya Taylor-Joy's character Beth wore in The Queen's Gambit [3].

One video that was taken mid-colour change shows Hadid sitting in the chair as her hairstylist, Panos Papandrianos [4], applies the colour. She followed that with two more selfies showing off the final outcome. "She is dedicated to everyone responsible for The Queen's Gambit," she captioned one.

While Hadid may be the latest to hop on the red hair colour bandwagon, experts say this is one hue you'll be seeing a lot more of in 2021 [5]. "This beautiful shade of red is in popular demand after making its appearance [on the show]," said Karissa Schaudt [6], colourist at Maxine Salon in Chicago. "This sleek and sophisticated colour will transform old, outdated shades. It's a true red, meaning it's deeper than a copper red, but lighter than auburn. In most cases you'll achieve this colour in one appointment, but you'll need to keep up on the maintenance with touch-ups every four to six weeks to avoid fading."

See Hadid's full transformation ahead.