Hailey Bieber wearing a cropped England tshirt reminiscent of the '00s football WAGs aesthetic was not something we expected, but it's all for good reason. Yes, the model's beauty brand Rhode has finally made its way to the UK. It's been almost a year since Bieber launched her glazed skin beauty line in the US, but fans of the dewy skin trend have been waiting patiently in the wings for it to arrive on our shores — until now.
To announce the exciting news, Bieber donned the football top, with its red capped sleeves and blue trim, to pose for a polaroid picture sporting sleek bob hair. "rhode world tour — next stop: UK 🇬🇧 ", the brand captioned the post, adding "it is our mission to get efficacious, accessible skincare into the hands of as many people as possible. we can't wait to take this next step on our journey with you all. cheers to dewy, glazed skin". The brand also posted a TikTok of the products with a Union Jack flag and a London Underground voiceover to get fans in the spirit.
Rhode Skin has seen great success in the US, particularly the Rhode peptide lip treatment which went viral after it was released last summer. "I know what I want to give to people," Bieber told The Wall Street Journal after revealing it was two years in the making. "The whole ethos of my brand is access to really good quality products that are really affordable. I just don't see why a $200 cream has to be the answer to good skin."
Bieber has often offered glimpses into her "glazed donut" routine, so it's only fair we now get a chance to use the products ourselves. Below is everything you need to know about Rhode.
When Is Rhode Available in the UK?
Rhode skin became available on 17 May.
Which Rhode Products Will be Available in the UK?
The whole collection has launched in the UK, including the viral lip treatment, the peptide glazing fluid, and the barrier restore cream.
How Much Do Rhode Products Cost in the UK?
Bieber's brand message is to make quality skincare affordable. Individual products range from £16-£29. Happy shopping!