It looks like we're one step closer to getting a beauty brand [1] from Hailey Bieber. According to TMZ, Bieber has filed the paperwork [2] for the rights to "Rhode," her middle name, for a potential beauty endeavour. This trademark comes after she already trademarked "Bieber Beauty" [3] in 2019 shortly after her wedding to Justin Bieber [4].

There aren't very many details as to what exactly "Rhode Beauty" would sell, but the documents list beauty and wellness merchandise, which includes bath, skin-care, hair, fragrance, and cosmetics products. We can't help but think the model would be best suited for makeup, given that she's best known for her soft glam look [5] that we're constantly trying to emulate — but that's just our opinion.

Last year was a banner year for new celebrity beauty brands [6], with 2020 bringing Rihanna [7] expanding into skin care with Fenty Skin, Pharrell Williams launching Humanrace, Alicia Keys [8] debuting Keys Soulcare, and more, but 2021 is shaping up to be just as lively. Already, Jennifer Lopez [9]'s JLo Beauty products [10] officially went on sale, Halsey surprised her fans with the launch of her cosmetics brand, About-Face [11], and Priyanka Chopra Jonas announced plans to launch a hair brand called Anomaly into Target.

We're hopeful that 2021 will be the year that we finally get a Hailey Bieber "Rhode Beauty" brand.