Call it the Instagram effect or a simple appreciation of "aesthetic" things, but there's no denying that tattoo culture has shifted significantly. No longer just full sleeves and back pieces with thick black outlines, a more minimal style — aka "fine line [1]" — look has emerged in the last decade, and celebrities can't get enough of it. The proof? Hailey Bieber.
At first glance, you might never suspect that the model has over 20 tattoos and counting [2]. While her husband opts for larger, more detailed — and as a result, more visible — pieces, she's become a huge fan of fine line, wearing designs [3] from some of the industry's most famous artists. In fact, the majority of her tattoos are done by close friend and celebrity favourite JonBoy [4].
Want to get an up-close-and-personal look at her collection of ink? We've got you covered. Ahead, we've compiled Bieber's tattoos into one comprehensive guide. Warning: you might have tiny tattoo [5] fever by the time you reach the end.
Hailey Bieber's "VI-X-XC" on Left Wrist
Roman numerals are a popular tattoo choice — not only because of their clean and classic aesthetics, but also because they're a great way to wear your favourite number or date. The latter is the case with Bieber; VI-X-XC (aka June 10, 1990) is her parents' wedding day. This also happens to be her first-ever tattoo.
Hailey Bieber's Chevrons on Pinky
The double chevrons on Bieber's right pinky are as dainty as finger tattoos come. It was done by JonBoy at the Revolve Festival in April 2017.
Hailey Bieber's Gun on Middle Finger
Even diehard fans of the model may not know about this one. Placed on the palm side of her left middle finger, Bieber has a tiny gun tattoo. Why? Even she couldn't tell you. The Instagram caption with this photo reads "Tbh I don't know why I have this tattoo... just another story to tell lol. It is what it is."
Hailey Bieber's "Seek" on Back of Neck
Fine line symbols and small script words seem to be two of Bieber's favourite ink styles, and that continues to ring true with the "seek" tattoo on the back of her neck. The vertical placement gives it an extremely minimal vibe, though the word likely means a lot to the model. JonBoy's caption includes a hashtag for the popular Hillsong Church, where Bieber and her husband are active members.
Hailey Bieber's Matching Broken Hearts on Finger With Kendall Jenner
The "Hails" to Kendall Jenner's "Kenny," one of Bieber's most discreet tattoos is hidden on the inside of her finger. Back in 2015, the fellow models and BFFs got matching broken heart tattoos that resemble the two sides of a best friend necklace. Jenner opted for white ink, while Bieber chose red.
Hailey Bieber's "K" and "3:30" on Hands
While some people are apprehensive to commit to hand tattoos, Bieber goes all in. On August 24, 2016, she had JonBoy tattoo the letter "K" on her left hand and "3:30" on her right hand. While the meaning behind the "K" is unclear, JonBoy's Instagram caption suggests that "3:30" is a nod to the bible verse John 3:30.
Hailey Bieber's Heart on Collarbone
Some people wear their hearts on their sleeves, but Bieber chose to place this tiny piece (which she calls her "favourite lil tatt") on her collarbone in 2018. Another fine line masterpiece by JonBoy, it's the perfect balance of subtle and sweet.
Hailey Bieber's Star on right Pointer Finger
Similar to hearts, arrows, and infinity signs, stars are a popular symbols to have inked — and judging by Bieber's small finger tattoo, it's easy to see why. This small star is undeniably cute, but still simple and low-key.
Hailey Bieber's "UNSEEN" on Spine
Judging by the almost-invisible placement of this tattoo, "UNSEEN" seems pretty fitting. Yet another design by JonBoy, Bieber added the word to her spine in 2016.
Hailey Bieber's Fine Line Designs and "B" on Right Hand
Although Bieber is a longtime client of JonBoy, she's no stranger to sitting in the chair of another popular celeb tattoo artist: Dr. Woo [6]. Inking the likes of Zoe Kravitz, Drake, and Miley Cyrus [7], he's known for his detailed fine line designs — and this intricate hand tattoo is the perfect example. It's complemented by Bieber's pre-existing chevron designs, and a small cursive "B."
Hailey Bieber's Cursive "g" on Neck
Sometimes, the smallest tattoos can have the biggest meaning, and that's definitely the case with Bieber's lowercase cursive "g" tattoo. The letter is an homage to Georgia, the daughter of pastor Chad Veach who was diagnosed with a rare brain disorder called lissencephaly. Ashley Benson, Selena Gomez [8], and husband Justin Bieber all have similar tattoos to honour Georgia.
Hailey Bieber's "Minas Gerais" on Left Ankle
While we don't know the exact motivation behind Bieber's "Minas Gerais" tattoo, what we do know is that it's the name of a state in Brazil. JonBoy inked the script words onto her outer left ankle in 2015.
Hailey Bieber's "Gente" on Left Hip
Getting tiny hearts with Kendall Jenner isn't the only time Bieber has opted for matching ink. In May of 2016, she did something similar with close friend and fellow model Mari Fonseca, tapping JonBoy to tattoo "gente" on their bodies. For placement, Bieber chose her left hip, while Fonseca went for the left side of her back.
Hailey Bieber's Cross on Neck
As a tribute to her faith, Bieber got a small cross tattooed on her neck in 2018. Per usual, she enlisted JonBoy's fine line work to add to piece to her collection.
Hailey Bieber's "PRAY" on Fingers
For Bieber's second tattoo collab with Kendall Jenner, things went a little differently. This time, Jenner actually designed the ink (executed by JonBoy, of course), choosing to split the word four letter world "PRAY" into two parts. With "PR" on her left hand and "AY" on her right, the word comes together when Bieber quite literally puts her hands together in a praying motion.
Hailey Bieber's Diamond on Neck
In February 2019, Bieber returned to JonBoy's Times Square studio to add a small diamond to her tattoo collection. The ink is tucked nicely between her right ear and hairline, making it equally simple to hide and show off depending on her hairstyle.
Hailey Bieber's Hailey Bieber's "coeur d'alene" on Back
Take a scroll through Bieber's Instagram, and you'll see she's a fan of low-backed clothing. You'll also notice that the revealing cut perfectly frames a tattoo that reads "coeur d'alene." A quick google search might make you think the piece is for a city in Idaho, but it actually has a more personal meaning. "Coeur" translates to "heart" in French, while "Alene" is reportedly the middle name of Bieber's sister, Alaia.
Hailey Bieber's "Baldwin" on Middle Finger
It's all in the family with this "Baldwin" tattoo — a matching design with cousin Ireland Baldwin. Inked in tiny cursive letters on the inside of their middle fingers, it's the perfect nod to their family name.
Hailey Bieber's "Lover" on Neck
About a year and a half after getting her cross, Bieber chose to complement it with another another piece slightly lower on her neck. Returning to Dr. Woo this time, the tattoo reads "lover" in a stunning soft script.