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Euphoria Makeup Artist Launches Half Magic: Product Review

The Makeup Artist Behind "Euphoria" Dropped Her First Beauty Brand

Euphoria Makeup Artist Launches Half Magic: Product Review
Image Source: Half Magic

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Sorcery. Enchantments. Illusions. There's nothing real about magic — not usually. That's what makes it so entertaining, right? That you, most of the time, have no idea what's going on, but you sit and clap through it anyway. This is usually how the audience feels while watching "Euphoria." While no real necromancy goes on during the HBO drama, the makeup looks that have made it famous resemble magic. To the average person who probably uses no more than a little black eyeliner and lip balm, the colourful concoctions created by the show's department head, Doniella Davy, look magical; re-creating them feels like wizardry. Now, she's leveling the playing field with her first beauty brand, Half Magic.

To be clear, this brand isn't a straight-off-the-screen "Euphoria" makeup line. Although it is supported by A24, the studio that produces "Euphoria," it's Davy's brainchild; it's years of expertise rolled into easy-to-use pigments, double-sided lip liners, and even, yes, face gems. Half Magic is filled with vibrant light-reflecting textures, but it's not so intimidating that an amateur might feel turned off. Depending on how you use the products, you can create a simple (albeit colourful) look.

Half Magic is filled with the kind of products that could awaken even the most jaded beauty-lover, but the formulas aren't the best part. Knowing how inaccessible many beauty products can be, it's an added bonus at the affordable price range (the most expensive product, a lip kit, is $26, while the least expensive is $10). Ready to explore? Ahead, find every product you can shop from Half Magic.

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