I've been in love with nail art [1] pretty much since the moment I was put on this planet. And I've been in love with Harry Styles ever since I went to see One Direction as an obsessed teenager in 2010 at a tiny Oxford venue when the band didn't have a single original song. So you can imagine how much I lost my sh*t when I found out about Pleasing, Styles's new beauty brand.
I'm not going to lie, at this point, celebrity beauty brand [2] fatigue is a thing. A-listers bringing out a line of their own skin-care or eyeshadow is the 2021 equivalent of a celebrity fragrance. But Styles gives us something to be excited about with his new line of nail polishes and skin-care products.
Styles has been painting his nails for years and thanks to his nail tech Jenny Longworth, he's been experimenting with all kinds of nail art styles. [3] He's dabbled with glitter, tried the skittles nail trend, and even experimented with some playful smiley faces.
As for the collection, it features four nail polish shades — Perfect Pearl (an iridescent white with a glossy finish), Pearly Tops (a clear pearlescent shade in a matte finish), Inky Pearl (a black shade with a subtle deep blue iridescence in a glossy finish), and Granny's Pink Pearls (a pearlescent pink with a glossy finish) — housed in beautiful circular shaped bottles and marble-effect dome caps. The initial launch also includes the Pearlescent Illuminating Serum, a hydrating primer that brightens the skin and gives it a glow, and the Pleasing Pen, a dual-ended hydrating eye serum and matte lip oil.
Image Source: Pleasing [4]
"I wanted to find a way to explore more ideas and have more opportunities to collaborate with people who were inspiring me; that's how Pleasing was born," Styles said in a press release about the launch. "Starting the brand with beauty felt exciting because creating great products is a unique way to make people feel good."The aim with Pleasing is that "by exploring the contradictions around and within us, we dispel the myth of a binary existence", which is something we can absolutely stand behind.
Get a closer look at the full Pleasing collection ahead, which is currently available for pre-order going on sale on 29 Nov.
Image Source: Pleasing [5]
Image Source: Pleasing [6]
Image Source: Pleasing [7]