Claims of "revolutionary" new mascara wands and formulas don't often pique my interest. I've been regularly applying mascara to my lashes for over a decade now, so I assume I've seen seen nearly every variation of what a wand, some black pigment, and a couple of thickening waxes can do to my overall appearance.
When it comes to formulas I trust to get the job done, Ilia's Limitless Lash Lengthening Mascara ($28) has been my go-to for length and separation sans eye irritation, and I didn't expect to switch it up any time soon. In fact, I've come to rely on a whole stable of the clean beauty brand's versatile and highly blendable offerings, from the Super Serum Skin Tint SPF 40 Foundation ($48) to Multi-Stick Cheek & Lip ($34). When I stumbled upon Ilia's newest product while scrolling through Sephora (as one does), I slammed the "place order" button on Fullest Volumizing Mascara ($28) faster than you can blink.
Watch This!
Pop Quiz
Watch the Cast of Fear Street Play a Creepy Game of Horror Movie "Would You Rather"
With its sleek beige tube and mega-fluffy hourglass brush (Ilia actually describes it as "violin-shaped" in the product description . . . chic), I was impressed at its initial look. The application, though, is truly something else. The wand carries just the right amount of product, and I never have to wipe off (read: waste) big globs of mascara from the bristles before application.
Once on my lashes, this product packs a volumizing punch without the usual pitfalls of thickening formulas. No clumping, no fall-out, no greasy grey streaks under my eyes after a full day of wear. Ilia's Fullest Volume Mascara ($28) contains everything I love about the original Limitless Lash mascara with a touch more drama. A revolutionary mascara exists after all.
Rating: