Update (9 Sept. 2021): It looks like our suspicions were confirmed. Today, Ariana Grande posted a short teaser video on her own Instagram account with the caption @r.e.m.beauty, much to the delight of her 265 million followers. The cheeky video shows Grande upside down with her an old-fashion television in front of her head. As the singer slaps the television, the black-and-white screen flashes between images of Grande's face and the words r.e.m. But that's not all. The collection might be coming sooner than you think. @Trendmood, the IG beauty news account, reports that the products are launching in Sept., although we have not been able to confirm that date. We will, however, keep you posted.
Original Post (24 Aug. 2021): If you're an Ariana Grande stan, you should probably start making some room on your vanity, because it's quite possible that the singer is gearing up to launch a beauty brand soon. The Positions singer raised more than a few eyebrows over the last week when — following some award-worthy sleuthing — fans discovered a new Instagram account called r.e.m. Beauty that included a link to a website of the same name. The Instagram page isn't following anyone and currently has no posts, but as of right now, it has nearly 68,000 followers. Similarly, the website features nothing but an email signup box opposite the brand's logo.
According to E! News, billboards of the r.e.m. Beauty logo have been displayed in New York City's Times Square recently, and Grande's close friend shared a photo of one with an eye emoji sticker to his Instagram Story earlier this week. It also appears she has trademarked the name and design, listing concealers, eyeshadows, lip products, hair extensions, and more as a few of the star products.
"R.E.M." is the name of one of the singles featured on Grande's 2018 album (and arguably one of her best projects to date), Sweetener. It's also the name of one of her wildly successful fragrances — all of which are named after some of her most popular singles — which is currently available at Ulta and Target.
This wouldn't be the first time fans have speculated that Grande is launching beauty products outside of the fragrances she already sells. Back in 2019, the singer's company GrandAri, Inc. filed a trademark for "Thank U, Next" for fragrances, body lotions, bath gels, shower gels, body scrubs, body powders, body soufflés, and body mists.
The singer, of course, has yet to confirm herself that she's delving deeper into the world of beauty, but the evidence that's come out so far is hard to ignore. We're hoping it'll only be a matter of time before she clears things up so we can be first in line to shop those hair extensions.