We'd like to start by saying that we'd be on board for pretty much anything Issa Rae [1] does, and we're only just a little bit bitter about Insecure ending with season five [2] (we need a Kelly spin-off). But, Rae has a haircare brand, Sienna Naturals [3], and if that wasn't cool enough, you can now shop it at Target [4]. The brand is co-owned with Hannah Diop, and is entering Target, its first retail partner, with five of the bestselling products. Your hair routine just got that much better.
Whether you're looking for a new shampoo and conditioner, a hair and scalp oil, or a leave-in product, these five products will help your hair look its best. If that wasn't all great news, these products are actually affordable, as in, all under $25 affordable. Thank you, Issa, for all the good that you do.
Sienna Naturals Lock and Seal Anti-Breakage Oil for Curls
This Sienna Naturals Lock and Seal Anti-Breakage Oil for Curls [6] ($22) does what it says. It locks in moisture and prevents breakage, which is all we could really ask for. This product is great for people with type three and four hair, as well as those who wear twist outs and wash-and-go styles.
Sienna Naturals Dew Magic Leave-In Conditioner
If you're looking to lock in moisture and keep your hair healthy and hydrated, try this Sienna Naturals Dew Magic Leave-In Conditioner [7] ($18).
Sienna Naturals Shampoo
This moisturising Sienna Naturals Shampoo [8] ($18) is a great option to manage frizz and restore your curl pattern. It's great for all hair types, but dry, damaged, relaxed, and colour treated hair in particular will drink it up.
Sienna Naturals Untangled Conditioner
This Sienna Naturals Untangled Conditioner [9] ($22) is going to become your new go-to nourishing conditioner.
Sienna Naturals Daily Elixir Hair & Scalp Oil
If you've got an itchy scalp, this Sienna Naturals Daily Elixir Hair & Scalp Oil [10] ($22) is going to be your new best fried. You can use it daily to hydrate both your hair and scalp.