Jamie Greenberg [1] has been a celebrity makeup artist for the past 15 years and has worked with everyone from Kristen Stewart [2] to Jessica Alba [3], Joey King [4], and many, many more. And, as of today, she can add brand founder on to her title because her new colour cosmetics line Jamie Makeup [5] and its debut product, the Blighlighter [6], just launched.

Given Greenberg's extensive experience working on some of the most famous faces in Hollywood, a namesake beauty brand is long overdue — but she's a perfectionist in the best way, and Blighlighter has been in the works for over two years. So, what is it, you ask? A blush-highlighter hybrid made to help you replicate the luminous glow that Greenberg creates on her clients for the red carpet.

"For every single one of my girls that's on the red carpet, I usually mix a couple of different blushes and a couple of different highlighters to get this really luminous glow on their face with a little colour, so I was like, 'Why don't I make my own version of that?'" Greenberg told POPSUGAR. "I feel like I could be everyone's personal makeup artist, not just celebrities."

The Blighlighter [7] ($34) comes in three shades (for now, at least): The Pink One, a bright fuchsia, The Nude One, a terracotta with a gold undertone, and The Cherry One, a deep burgundy red. "Testing on all different types of skin tones was really the impetus to be able to pretty much be inclusive and to work on everyone [which] was really important to me," said Greenberg. "[The Nude One] is the closest to a highlight." It's also Greenberg's personal favourite.

The true beauty of the Blighlighter is how easy it is to use: "When you first dig into it, it's super wet and then it dries with more of a satiny finish," she said. "You don't need brushes for this — you can use a brush if you want, but you don't need them. Makeup is supposed to be super fun and not stressful, and this is one of those products."

All three shades have the multi-use of going on your face and lips and are packed with clean ingredients like hyaluronic acid and shea butter to make it hydrating, in addition to being vegan, gluten-free, cruelty-free.

To apply the Blighlighter, Greenberg recommends starting with The Nude One on the apples of the cheek and blending it into your temples. Then, you can layer The Pink One or The Cherry One on top by dabbing a little onto the apples of your cheeks.

"It just gives you that flush, healthy glow, [and] just makes you look energized and awake," said Greenberg. "I just feel like this is everyone's cup of coffee for your cheeks and for your face. This is invigourating, it's lively, it's like my brand — it's like me."

The Cherry One

The Cherry One [8] ($34)

The Nude One

The Nude One [9] ($34)

The Pink One

The Pink One [10] ($34)