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Glow by J Lo? Timeless by J Lo? PleaseShareYourBeautySecrets by J Lo? We have a lot of ideas when it comes to Jennifer Lopez [3]'s new beauty line that she teased on Instagram (yep, you read that correctly). The multihyphenate star recently shared a series of stunning selfies hinting at a new beauty collection [4], and it has us giddy over the sheer possibility of getting that timeless Lopez look [5] for ourselves. "Sunset glow . . . #JLoBeauty coming soon," she wrote while wearing a chic LoveShackFancy dress [6]. Listen, we've been gawking over her glam looks for decades, so understand that this is years of excitement coming to fruition.
According to the United States Patent and Trademark Office [7] (USPTO), Lopez trademarked "JLo Beauty" on Dec. 24, 2019, which officially justifies our excitement. As for the collection itself, the USPTO shows that the trademark will include skin-care products like moisturisers, cleansers, creams, serums, and more. Knowing Lopez, the products are guaranteed to make a statement [8].
If there's makeup involved, we're admittedly hoping for things like radiating highlighter palettes, shiny lipglosses with matching lipliner sets, bold red lipsticks, golden eyeshadow palettes, and maybe even a waterproof mascara that can outlast even her sweatiest, most badass workouts [9]? Ah, the possibilities! Stay tuned for more details, and in the interim, check out Lopez's absolute best beauty looks of all time [10].
