Bobbi Brown and her namesake beauty brand are a household name in the industry, and in 2020, the legendary makeup artist expanded her beauty empire [1] with a new line, Jones Road [2]. It was the first beauty collection Brown launched since leaving her original company [3] in 2016, which she founded nearly 30 years ago. And whilst we were ecstatic over the news that Brown was gracing us with more of her genius beauty products, there was a tinge of sadness at the fact it wasn't available here in the UK. That is, until now. Starting 20 July, Jones Road officially ships internationally to the UK, and we couldn't be more excited to try everything.
Jones Road is a range of cosmetics and skin care that puts an emphasis on glowing skin and the natural, no-makeup makeup look — Brown's signature. "It has always been my philosophy that makeup should enhance your natural features, not cover them up and Jones Road does just that," Brown wrote in a blog post on her website [4] introducing the brand. The brand uses both natural and synthetic ingredients, vetting everything that goes into the products for safety and effectiveness. "Bobbi's code of clean beauty means that all Jones Road products adhere to even more stringent standards than those set by the European Union, eliminating over 2,700 potentially toxic ingredients, including parabens, phthalates, sulfates, PEGs, cyclic silicones, BPA, and EDTA," the brand explained via press release.
Image Source: Jones Road [5]
Jones Road initially launched with makeup, starting off with a pigmented balm for cheeks, lips, and eyes; a volumising mascara; and plumping lip gloss. "I created my original brand in the 90s — things are different today," Brown said via press release. "Women shop differently; there is a new definition of what beauty is. Imperfect is beautiful. Jones Road celebrates that. It's the ultimate no-makeup makeup." Only a few months later, Brown expanded the range with eyeliner, a brow pencil, shimmery and sparkly eyeshadows, and a concealer.
But Brown didn't stop there. Four months later, she also added skin care to the Jone Beauty Range. "There is no single product that guarantees great skin — practicing good lifestyle habits like eating well and staying hydrated is what really creates beauty from the inside out," Brown told POPSUGAR back in February. "But these four skin-care products are meant to be simple solutions that instantly bring the skin to life. Each of them immediately hydrates and smooths the skin, creating the ideal complement to the existing Jones Road cosmetics collection." The four skin-care products include an eye and face cream, a multipurpose balm called the Hippie Stick, and The Oil Stick, which is a solid blend of hydrating oils that can be used on the face, body, and cuticles.
The products in the Jones Beauty range are what Brown considers indispensable beauty items and are for makeup-lovers of all ages, skin types, and skin tones. Keep reading to see each and every one of them.
Jones Road Miracle Balm
The Jones Road Miracle Balm [6] (£34) is Brown's hero product and comes in four shades: Au Naturale, a barely there transparent hue; Dusty Rose, a soft pink; Bronze, a terracotta brown; and Tawny, a deep red. The multiuse balm reflects light for a soft focus.
Jones Road The Mascara
The Jones Road The Mascara [7] (£24) is a straightforward, everyday mascara in the blackest of black pigments. It has a curved wand to help lift and add volume to lashes.
Jones Road Cool Gloss
The Jones Road Cool Gloss [8] (£20) is a lightweight gloss that uses peppermint to naturally plump lips. It comes in seven shades: Original, a clear gloss; Mocha Shimmer, a shimmery brownish red; Boysenberry, a deep maroon; Nude Beige, a natural-looking pink shade; Poppy Red, a vibrant, bright red; Pink Gold Shimmer, a medium pink with gold flecks; and Golden Shimmer, a peachy pink full of gold shimmer.
Jones Road Just a Sec
The Jones Road Just a Sec [9] (£24) is a shimmery cream shadow that has fun, cushiony texture. Available in six shades, it can be used on the lids, inner corner of the eye, brow bone, or wherever else you want to put it.
Jones Road Sparkle Wash
The Sparkle Wash [10] (£22) is a liquid glitter eyeshadow pigment that comes in five easy-to-wear shades.
Jones Road The Best Pencil
As its name suggests, the Jones Road The Best Pencil [11] (£20) is a makeup-collection staple (and it's worth noting that Bobbi Brown's eyeliners have always been excellent). The pencil, available in black, brown, navy, and silver, can be used to create everything from a smoky eye to a graphic liner look.
Jones Road The Best Eyeshadow
Available in nine classic neutral tones, the Jones Road The Best Eyeshadow [12] (£23) is a silky, talc-free powder formula that provides gorgeous pigment but still blends effortlessly.
Jones Road The Face Pencil
This adorable little crayon is the Jones Road The Face Pencil [13] (£23), which does a serious job of covering up redness, spots, and dark spots, as well as brightening up dark circles. All 25 shades are formulated with a clear base, meaning the pigment never looks chalky or dusty on your skin. And whilst it's most like a concealer, if you blend the pencil with your favourite moisturiser, you can get a foundation-like base that you can use to apply to larger areas of your face.
Jones Road Beauty Hippie Stick
The Jones Road Beauty Hippie Stick [14] (£29) is a blend of sunflower-seed oil, coconut oil, and shea butter moulded into a solid stick to make for easy application. The nondraggy balm can be used on face, legs, hands, elbows, fingers, heels, and anywhere you have dry skin, really.
Jones Road Beauty Miracle Cream
The Jones Road Beauty Miracle Cream [15] (£34) is a rich hydrator — it contains shea butter, sunflower-seed oil, and avocado oil — that's ideal for super-dry skin types.
Jones Road Beauty The Oil Stick
The Jones Road Beauty The Oil Stick [16] (£24) is a blend of oils (apricot, jojoba, rosehip, and sunflower oils) in solid form so that applying it to your face or your cuticles is super easy and mess-free.