View this post on Instagram[1]
Before GlamGlow's Youthmud Exfoliating Mask [3] became a cult-favourite skin-care product, it was birthed as a simple solution to help a Hollywood veteran — Keanu Reeves [4], to be exact — get camera-ready skin in less than 10 minutes. In an interview with LA Magazine back in 2017, GlamGlow founders Glenn and Shannon Dellimore [5] revealed that the creation of the skin-care brand was a direct result of a conversation that Shannon, formerly a paralegal, had with Reeves at a party in 2008.
"Keanu was talking about getting older and being up late reading scripts, and how to make his skin camera ready," she said. "It was this all-in-one thing: 'I have ten minutes, and I want to look like I just had a facial.'" Hearing that, the Dellimores did some research and discovered that affordable, spa-quality skin-care products (mainly face masks) were lacking, so they decided to create a mud mask that could exfoliate the skin in under 10 minutes.
In a handful of years, the masks — which contain volcanic rock, green tea leaf, and natural clay — went from being small samples of product that they just passed off to friends, to favourites of celebrities like Chrissy Teigen, Kate Hudson [6], and Nina Dobrev [7]. While it's not clear if Reeves has ever actually used the mask, we can at least hope he's aware that it was created in his honour.