All of the Kardashian-Jenners have a signature look, making it quite a big deal when one of them strays from it. Take Khloé Kardashian's latest beauty transformation, for example. During a cover shoot for L'Officiel Italia magazine's The Wonder Woman Issue, Kardashian debuted bleached-blonde hair and matching eyebrows on Instagram [1], making her almost unrecognisable [2].

In a series of photos posted on Instagram by the entrepreneur on 16 June, Kardashian posed for photographers Luca and Alessandro Morelli, while sister Kim Kardashian [3] styled her various wardrobe changes. Eyes immediately go to her long platinum-blonde hair, which was styled into a middle part with loose, beachy waves by celebrity hairstylist Jesus Guerrero [4]. Though Kardashian has worn her hair in this shade before, it's her bleached eyebrows — which she usually leaves dark — that really take the look to the next level.

To complete the transformation, celebrity makeup artist Ash Holm [5] gave her soft, smoky glam and Zola Ganzorigt [6], manicurist to the stars, created a short, square-shaped supermodel manicure for her. Ganzorigt said in her Instagram caption, "I know taking off your long nails were a big deal for you and thank you for trusting me and giving me the opportunity to be a part of this journey."

The Good American founder isn't the first of the Kardashian-Jenner family to give bleached eyebrows [7] a try. Just last month Kylie Jenner debuted bleached brows [8] and blond hair with a mirror selfie and at the 2022 Met Gala, Kendall Jenner shocked fans [9] when she arrived with invisible eyebrows on the steps of the Metropolitan Museum. Not to mention, back in 2021, Kim Kardashian shared a behind-the-scenes snap of bleaching her brows on her Instagram Stories for a special project.

To see more photos from Kardashian's L'Officiel Italia photoshoot, head to her Instagram [10].