Gretchen Wieners may have tried her darnedest to make "fetch" happen on "Mean Girls [1]," but Kim Kardashian [2] is trying even harder to make a divisive hairstyle happen. The Skkn by Kim founder [3] has been spotted on multiple occasions this past month wearing an updo her hairstylist, Chris Appleton [4], has dubbed the "wet flip bun." The name may sound odd, but it's essentially that bun-ponytail hybrid you lazily toss your hair into while working from home. Yep, you know the one.
To achieve the look, Appleton slicked back Kardashian's bleached hair [5] and gathered it at the crown of her head with a black elastic. Rather than pulling the ponytail all the way through, he created a small bun on the final loop and left several inches of wavy hair dangling underneath, reaching past her neck. Overall, the hairstyle is pretty low-effort and achievable, which can't quite be said for most of the Kardashian family's beauty and fashion moments.
Kardashian first stepped out with a wet flip bun while attending a Kylie Cosmetics launch party [6] with her family on 24 Aug. It was a noticeable switch-up for the aspiring lawyer [7], who'd been consistently wearing her hair down and wavy or in voluminous Pamela Anderson-style buns [8] throughout the summer. Since then, she's worn the intriguing hairstyle several more times, including at Fendi's New York Fashion Week show [9] and for her "Good Morning America" appearance [10] on Sept. 20.
Though Kardashian is clearly digging the bun-with-a-tail look, her fans have mixed feelings. When Appleton shared TikTok footage [11] of her with the hairstyle, one follower commented, "that hair is what i accidentally do when i'm rushing and making a pony," and another added, "But u forgot to do her hair." Others defended it, one chiming in, "Guys the hair is chic please," and another writing, "Finally a relatable hair! That's me in high school after volleyball."
So, will the wet flip bun become the new "it" hairstyle of 2022 [12]? Only time will tell, but if anyone can make it happen, it's Kardashian. See photos of the businesswoman's latest beauty obsession ahead to decide whether you'll be emulating it soon.