Christmas in July must be underway because Kim Kardashian announced that KKW Beauty is having a sitewide sale, and everything is 20 to 75 percent off. The sale coincides with the company's decision to shut down as of August 1 in an effort to rebrand with "new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look." Even though the shutdown is a few weeks away, the sale kicks off as of today, which means we will be stocking up on every lipstick and eyeshadow palette as far as the eye can see.
"I'm excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned," Kardashian wrote in a statement shared to the KKW Beauty Instagram account. In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website."
News of the shutdown comes almost exactly one year after Kardashian sold a percentage of the beauty brand to Coty for $200 million. The site has yet to indicate a return date to debut the rebranded website and product line, but we're keeping our ears and eyes open for any news about the new and improved KKW Beauty. In the meantime, read Kardashian's statement ahead and please excuse us while we add 10 eyeliners and lip glosses to our carts before the sitewide sale ends on 1 August.