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Ordinarily, I'm not a huge fan of liquid eye shadows. I find that many of them crease, are too sheer, and flake off once dry. That's why I was surprised to find a collection I actually want to add to my already-packed daily makeup bag. When the Kosas 10-Second Eyeshadow ($28) first crossed my desk in the shades Element, Waterfall, and Fahrenheit, I was intrigued by the watery texture and "shake well" instructions on the frosted tube.
The unique consistency was enough to convince me to give the category another try. Read what I thought, ahead.