Liberty London [1] has long been a place for exploration, which is fitting since the founder Arthur Lasenby Liberty wanted to metaphorically dock a ship in the heart of London, inside which would be goods from the world's most brilliant craftspeople.
For anyone who has stepped foot inside Liberty, which opened its doors in 1924, you feel as if you are taking a trip to a bygone era. To this day, the Tudor-style building is full of interesting edits for shoppers to browse and discover. And the beauty hall is no exception. As Oscar Wilde once said, "Liberty is the chosen resort of the artistic shopper." Where some department stores aim to offer shoppers everything, Liberty maintains an edit that has you feeling like you're discovering exciting under-the-radar products before anyone else. Even the big-name brands take on a more magical feel when you're perusing through the Liberty London beauty hall.
These days, you can stock up on your favourite Liberty London beauty buys online, but with so many products to choose from, we decided to distill it down to the 21 best.
Plenaire Skin Frosting Deeply Hydrating Mask
Seriously dry skin types or anyone dealing with a dehydrated complexion should look to Plenaire Skin Frosting Deeply Hydrating Mask [2] (£36). Sustainable, vegan, and cruelty-free, it's packed with coconut oil, cocoa, and shea butter, as well as Japanese camellia oil. A wash-off mask, it leaves skin feeling, soft, plump, and nourished after just a few minutes.
Susanne Kaufmann Oil Bath For the Senses
Not only will this large bottle of Susanne Kaufmann Oil Bath fFr the Sense [3] (£71) look beautiful on the side of your tub, but the ylang ylang, patchouli, and lavender oils gloriously scent the water, your skin, and the bathroom.
Herbivore Coco Rose Body Polish
If you haven't tried this brand before, the Herbivore Coco Rose Body Polish [4] (£33) is a great place to start. The exfoliating body scrub uses sugar crystals to gently smooth dry patches, whilst ingredients like coconut oil, shea butter, and Moroccan rose leave skin immensely hydrated — so much so, you can skip body lotion after using it.
Dizziak Deep Conditioner
Created by former beauty journalist Loretta De Feo, Dizziak has quickly made a name for itself as one of the best conditioning brands for all hair types — although it's especially great for Afro hair and natural textures. The Dizziak Deep Conditioner [5] (£22) is a five-minute treatment that delivers intense amounts of hydration. The vegan mask is formulated with quinoa protein and babassu, coconut, and argan oils, making it rich but not heavy; you won't find weighed-down hair here.
Vilhelm Parfumerie Morning Chess
Inspired by lazy mornings spent playing chess in the lush green coastal city of Falkenberg, Sweden, Vilhelm Parfumerie Morning Chess [6] (£185) features bright, zingy bergamot, Tuscan leather, and patchouli.
Votary Super Seed Cleansing Oil
Packed with 21 oils, this calming Votary Super Seed Cleansing Oil [7] (£55) dissolves makeup, excess sebum, and dirt to leave skin seriously clean and feeling bouncy and plump.
Maya Njie Vanilj Eau de Parfum
Maya Njie started her own fragrance brand in 2016, inspired by her Swedish and West African heritage. The scents are influenced by a family photo album from before she was born, and they smell absolutely exquisite. We particularly love the spicy notes of cardamon and powdery notes of vanilla in Vanilj Eau de Parfum [8] (£90), which are paired with cedarwood and patchouli, making it a beautifully soft yet distinctive fragrance.
Sam McKnight Hair Cool Girl Texturising Spray
With a refreshing green, herby aroma and matte-sheen finish, Sam McKnight Hair Cool Girl Texturising Spray [9] (£25) adds that much-lusted-after tousled texture to hair. Simply spritz, mingle into strands with fingertips, and go.
Lore Originals
Inside this box is six sachets of Lore Originals Legend Dry Hair Masks [10] (£38). Each one is filled with a strand-quenching formula that boasts plant oils, vegetable proteins, and amino acids to nourish strands. Antioxidants protect from UV rays and environmental damage that can fade colour and leave hair dull. Hair is left soft, shiny, and free from frizz.
Noble Isle Fireside Bath and Shower Gel
"I never knew I wanted to smell like a Fireside in the shower, but after trying Noble Isle Fireside Bath and Shower Gel [11] (£21), I can't get enough of the stuff," said Tori Crowther, POPSUGAR associate editor. The description promises to, "kindle the warm, spicy aromas of a country inn with cinnamon and cypress oil, comforting vanilla, and vitamin-rich organic beet extract," and that's exactly what it smells like. We can't picture a better (or cosier) winter bath and shower gel.
Claus Porto Bar Soap Set
Born in Germany but inspired by the lush landscapes of Portugal, Claus Porto Bar Soap Set [12] (£40) contains 100-percent vegetable oil soaps that are enriched with moisturising shea butter. Each is beautifully wrapped and wondrously scented.
Kester Black Nail Polish in Poppy
Vegan, cruelty-free, and clear of any potentially harmful chemicals, Kester Black Nail Polish in Poppy [13] (£15) is a deep berry-burgundy hue that's perfect for the Autumn and Winter months.
Loewe Medium Ivy Candle
Loewe's ceramic two-wick candles are exclusive to Loewe are both a home fragrance and work of art in one (which makes sense, the ribbed terracotta vessel is inspired by a Greek mug designer Jonathan Anderson bought at auction). Exclusive to Liberty, the candle comes in medium and large, and four scents — Beetroot, Cypress Balls, Luscious Pea, and the Loewe Medium Ivy Candle [14] (£145), shown here.
Charlotte Mensah Manketti Oil Conditioner
After completing her training with icon Winston Isaacs, it wasn't long before Charlotte Mensah [15] became a well-known expert in Afro hair. She took this expertise and applied it to her own line of products, specially formulated to care for afro and curly hair using her now-famous manketti oil. The Manketti Oil Conditioner [16] (£24) can repair even the most dehydrated and damaged hair types, thanks to the combination of ethically and sustainably sourced manketti-nut and ximenia oil.
Face Halo
Face Halo [17] (£18) is here to change the game when it comes to striving toward a more sustainable future. On average, a Face Halo makeup remover can replace up to a staggering 500 single-use makeup wipes. The best part is you don't even need micellar water to wipe away all grime and leftover makeup; just simply add water and gently get to work. Once you're finished, throw it in the wash with the rest of your clothes and repeat.
Skin Gym Rose Quartz Gua Sha Heart Sculpty
We love a jade roller [18] as much as the next person, but this Skin Gym Rose Quartz Gua Sha Heart Sculpty [19] (£38.50) really sculpts the contours of your face to both depuff and ease away tension. Use along with any face oil or serum (don't rub this over your face dry!) to lift and energise your complexion.
Frédéric Malle Synthetic Jungle Eau de Parfum
Exclusive to Liberty London, Frédéric Malle Synthetic Jungle Eau de Parfum [20] (£195) is an homage to the most popular perfumes of the 1970s, like Chanel No. 19 and Estée Lauder Private Collection. Both earthy green and vibrantly floral, Synthetic Jungle sees basil — a popular fragrance note used at that time — blended into a bouquet of hyacinth, lily of the valley, natural jasmine, and ylang ylang oil. A dash of patchouli sits at the base — an ode to the classic chypre and leather notes of the psychedelic era.
Bamford Botanic Hand Cream
An intensely hydrating hand cream, Bamford Botanic Hand Cream [21] (£22) sinks into skin surprisingly well. Chamomile, lavender, tea tree, and geranium are blended into a nourishing base of jojoba oil, beeswax, and aloe vera.
Augustinus Bader The Cream
German doctor Augustinus Bader's pricey creations, such as The Cream [22] (£205), have become a firm favourite among beauty editors and celebrities. The Cream contains the brand's proprietary Trigger Factor Complex, or TFC-8, which it claims is made up of over 40 different ingredients including vitamins, peptides, and amino acids, promising to activate stem cells in your skin and promote healing.
Davines A Single Shampoo
Davines released its first collection of products in 1996 after formulating some of the best hair care for other brands. It uses high quality, ethically sourced ingredients, keeping the environment and sustainability top of mind throughout every part of the brand. A Single Shampoo [23] (£20.50) is 100-percent carbon neutral and contains a surfactant made from olive oil sourced partially from the Quercetano Olive Slow Food Presidium of Tuscany, which was set up by the brand in 2017 to support biodiversity. Basically, it's the most sustainable shampoo in the world.
Atelier Oblique Bohemian Woods Scented Candle
With a scent crafted in the fragrance capital of the world, Grasse, France, this Atelier Oblique Bohemian Woods Scented Candle [24] (£58) can be lit for at least 40 hours with the scent filling your entire room. A rich floral, leather, and musky scent, it smells as divine as it looks.
Herlum Sandalwood & Grapefruit Hand Wash
Dress up your bathroom sink with the Herlum Sandalwood & Grapefruit Hand Wash [25] (£29), which will last you for months (does anyone else feel like they go through hand soap every other week these days?). Another Liberty exclusive, the brand doesn't just look chic and smell divine, it also has the environment front of mind. Made in the UK, the formulas use repurposed floral waste from the perfume-making process, are vegan, biodegradable, and palm oil-free, and housed in recycled and 100% recyclable packaging – yes, even the pump.