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Live Tinted Is Now Available at Ulta Beauty — Get Your Hue On and Shop the Collection

01/10/2021 - 06:15 PM

It all started with a red-lipstick [1] hack for dark undereye circles that drove beauty influencer turned founder and CEO Deepica Mutyala [2] to launch Live Tinted [3]. The community-driven brand made its debut in 2018 with problem-solving products made for and by those who felt underrepresented in the beauty space. Formulated with skin-loving ingredients, the line includes a range of colour cosmetics and skin-care products [4] that are all clean, vegan, and cruelty-free. From its bestselling multifunctional Huesticks to its no-white-cast Hueguard sunscreen, each product was created with the intent of making everyone of all skin tones look and feel confident. Live Tinted is all about community, and it just got one step closer to that goal.

On the heels of raising around $3 million in seed funding, the beloved brand is making strides with a retail partnership with Ulta Beauty [5]. Live Tinted will be the first South Asian-owned brand at the largest beauty retailer in the US. Ulta Beauty will house the entire Live Tinted [6] line, including the Huestick 4-in-1 Multisticks, Rays Copper Eye Masks, Hueguard Sunscreen, Unity Balm Gloss, and Hueglow. Some of the products will be in stores starting on Oct. 3, but you can shop the collection online ahead!

Live Tinted Huestick Corrector

The Live Tinted Huestick Corrector [7] ($24) is beloved and the brand's bestselling product that started it all. It's a multifunctional product that can be used as a cream eyeshadow, cream blush, colour corrector, and lipstick. It has a blendable, buildable, weightless texture with a demimatte finish. The Huestick correctors come in five colours: Balance, which is an earthy coral; Found, which is a deep brick; Origin, which is an orangey red; Perk, which is a peachy pink; and Rise, which is a terra cotta. These are available online and in stores.

Live Tinted Huestick Multistick

The Live Tinted Huestick Multistick [8] ($24) is the same formulation as the Huestick Corrector but functions more as a creative colour product rather than as a corrector for hyperpigmentation or dark spots. You can use this on your eyes, cheeks, and lips! It comes in five shades that will inspire you to be bold with your makeup. The shade Free is a bright berry, the shade Grounded is a milk-chocolate brown, the shade Change is a shimmery copper, the shade True is a dusty rose, and the shade Legacy is a rich black. Inspired by the ancient Indian practice of applying kajal to ward off the evil eye, Legacy can be used like eyeliner or as an instant smoky eye. These are available online and in stores.

Live Tinted Unity Balm Gloss

Add a few of the Live Tinted Unity Balm Gloss [9] ($20) to your cart to keep your lips hydrated and moisturised, especially during the colder months. It has all the nourishment of a lip balm with all the shine of a lip gloss, and it's not sticky. You can even use this on the high points of your cheeks to create that glass-like look. This is available online only.

Live Tinted Hueguard 3-in-1 Broad Spectrum Mineral SPF 30 Primer

Protect your skin without the dreaded white cast with the Live Tinted Hueguard 3-in-1 Broad Spectrum Mineral SPF 30 Primer [10] ($32). It contains 18 percent nonnano zinc oxide to keep your complexion protected from UVA and UVB rays. It's best to use around three to four pumps of this on your face and neck. The product has an orange tint to it that blends out into a transparent, glowy finish. The lightweight and blendable sunscreen can be used alone or under makeup. This is available online only.

Live Tinted Hueglow

Get your glow on with the serum-meets-moisturiser Live Tinted Hueglow [11] ($34). It's an all-over illuminator that will make you look sun-kissed with a micro-shimmer finish. You can use it as a highlight or body shimmer, or mix it in with your moisturiser or foundation for the glow-from-within look. It comes in two colours: Dawn, which is an illuminating rose gold, and Dusk, which is an illuminating bronze. These are available online and in stores.

Live Tinted Rays Copper Eye Masks

Give your undereye area some extra love in style with these beaming Live Tinted Rays Copper Eye Masks [12] ($22). Infused with copper peptides, bakuchiol, caffeine, niacinamide, and vitamins C and E, these eye masks are such a fun way to pamper yourself. These nourishing eye masks aim to reduce puffiness, brighten, and reduce the appearance of fine lines. The cooling hydrogel patches are 100 percent biodegradable. These are available online and in stores.


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https://www.popsugar.co.uk/beauty/live-tinted-at-ulta-beauty-48532938