4 of the Coolest Makeup Trends Worth Experimenting With in 2023

We asked professional makeup artists to share their 2023 makeup trend predictions.
2022 saw bold lips, satin skin, and bright berry hues, but 2023 is ready to welcome dark, intense looks.
These makeup trends will involve making small tweaks to your makeup routine that will have big impact.

As 2022 comes to a close, we would be remiss not to look back on how much we have changed as beauty-lovers. Slightly more relaxed restrictions meant that our perfected feathered brow techniques [1] and perfectly dewy blush [2] would finally get their time in the spotlight. But as we reach the end of the year, we're starting to see a big shift from the effortless "clean girl" look [3] to a more grunge aesthetic.

While makeup in 2022 was all about bold but practical glam — think embellishments [4], bold lips, and eye-catching hues paired with base makeup that will last — 2023 is about bold makeup that doesn't necessarily have to be practical. We're prepared to see heavy eye makeup paired with messy eyeliner, heavily powdered faces, and the ever popular "marinated" makeup [5]. We've asked professional makeup artists to lay out exactly what we can expect in the new year to stay ahead of the curve. Join us in whipping out our makeup brushes as we start to rethink our routines for the new year. After all, 2023 has to have a few main characters, and they might as well be us.

2023 Makeup Trend: Marinated Makeup

"Marinated makeup is based on the philosophy that aged makeup looks better than when you first apply it," Lewis says. "People are starting to apply their makeup hours before they need it done — and even napping in it — to let it settle and let their natural oil production kick in to enhance the look." Although the style is trending, Lewis warns that some makeup shouldn't be left on the skin for hours as it has the potential to clog your pores. "Aim for a makeup line that is noncomedogenic or can be slept in, like Aisling Organics if your goal is leaving your look on as long as possible."

2023 Makeup Trend: Marinated Makeup

2023 Makeup Trend: Avril Lavigne Makeup

Avril Lavigne [6] makeup is a hot trend coming off the heels of the "clean girl aesthetic" that has taken over our social media feeds over the past year. The look steers away from being minimal and perfect and instead aims to be messy and look lived-in. "Think the Christina Aguilera [7] 'Dirrty' album era — dark eyes, no 'colouring inside the lines;' quickly placed makeup paired with smudged eyeliner, eyeshadow, and minimal precision," Krysta Lewis [8], professional makeup artist and founder of Aisling Organics [9] tells POPSUGAR. To achieve the look, grab your favourite black eyeliner and prepare to layer it on heavily.

2023 Makeup Trend: Avril Lavigne Makeup

2023 Makeup Trend: Graphic Eyeliner

"Graphic eyeliner uses striking geometric shapes and pops of colour to draw attention to the eye," Nick Lujan [10], director of artistry and education at Kevyn Aucoin tells POPSUGAR. The trend can be as simple as small lines above the lash line, or it can go as bold as full geometric shapes from the eyelid to the eyebrow. To achieve the look, Lujan suggests using the Kevyn Aucoin Precision Liquid Liner [11] (£28), which Lujan says is great for creating winged and graphic shapes.

2023 Makeup Trend: Graphic Eyeliner

2023 Makeup Trend: Coquette Makeup

Coquette makeup is a flirty, feminine aesthetic that brings us straight back to our Tumblr days. Lewis says the look aims to be powdery, flushed, and doll-like, similar to a look you'd see Cassie from "Euphoria [12]" sporting. Coquette eye makeup will feature soft pastels, while face makeup should include a blurring face powder and bright-pink cheeks.

POPSUGAR UK