Many of us look forward to Black Friday as an opportunity to snag deals on some of the items on our shopping list, but there's no denying that the annual holiday event encourages some not-so-conscious environmental and spending decisions. To help combat that, Deciem [1] is hitting pause on the popular retail shopping day by boycotting Nov. 27 [2] this year and encourageing responsible shopping all month long with its new initiative called KNOWvember.
Instead of offering 24-hour flash deals, Deciem is cautioning people to shop slowly by having a month-long sale of 23 percent off products from all of its brands, including The Ordinary [3]. By doing this, the beauty company hopes to be kinder to our planet by cutting down on the amount of excess waste [4] produced by Black Friday sales and motivate thoughtful spending instead of impulse buys.
In addition to 29 days of savings, Deciem will be shutting down its stores and website on the day of Black Friday. Ahead, we rounded up a few of The Ordinary products that will be 23 percent off for the month of November — save for Nov. 26 — at Deciem for you to shop, responsibly.
The Ordinary Natural Moisturising Factors + HA
The Ordinary Natural Moisturising Factors + HA [5] (£4, originally £5) features skin-nourishing ingredients like amino acids, fatty acids, ceramides, glycerin, and hyaluronic acid to keep your skin hydrated.
The Ordinary AHA 30% + BHA 2% Peeling Solution
The Ordinary AHA 30% + BHA 2% Peeling Solution [6] (£5, originally £6) has captured a large fanbase on TikTok thanks to its gentle, yet potent exfoliating formula. It helps even skin tone and brighten your complexion by working its magic in just ten minutes.
The Ordinary Hyaluronic Acid 2% + B5
Every skin type can benefit from a hyaluronic acid serum, like The Ordinary Hyaluronic Acid 2% + B5 [7] (£4, originally £6). Vitamin B5 in the formula helps keep your skin feeling smooth and soft, while also aiding in moisture absorption.
The Ordinary Azelaic Acid Suspension 10%
Azelaic acid, found in The Ordinary Azelaic Acid Suspension 10% [8] (£4, originally £5), is a natural antioxidant that comes from yeast and helps brighten skin and reduce the appearance of blemishes.
The Ordinary Niacinamide 10% + Zinc 1%
The Ordinary Niacinamide 10% + Zinc 1% [9] (£4, originally £5) is a great product for those with acne. Niacinamide helps support the skin barrier while fighting breakouts and evening skin tone. Plus, it's gentle enough for all skin types.