About the Brand
This inspiring indie brand was created to inspire girls "to be sweet and sweeten the lives of others", and with a plethora of candy-coloured products on offer, it definitely delivers. Founder Cashmere Nicole's story caught the attention of none other than Beyoncé, and collabs with the likes of olympic gymnast Gabby Douglas have continued to cement it as the cool girl's go-to for pretty products that really deliver. If you've still not tried it, now is the time.
What to Try
If you've heard of Beauty Bakerie already, no doubt it's because of the famous lip whips, which have the most incredible staying power (so much so, the brand also sells a special remover). The Liquid Metallic Lip Whip (£11) is our fave.