USA: White Blonde
"I'm superexcited about the Winter white hair trend," said Nikki Lee, colourist and cofounder of LA's Nine Zero One salon. "There's nothing better than a platinum blonde in Winter to me. Almost everyone lightens up for Summer, but to do it in Winter is such a bold statement."
When you head to the salon, Lee suggests you ask your colourist for an all-over blonde based on your skin's undertones. "[It] can be creamy, ashy, or neutral depending on what your skin tone requires. This colour isn't for everyone unfortunately, and if your hair is damaged, I would steer clear."