Skip Nav

The 50 Best Beauty Products in 2020, According to Editors

The Results Are In: These Were the Best Beauty Products of 2020

The 50 Best Beauty Products in 2020, According to Editors
Image Source: Huda Beauty

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

This year hasn't quite turned out how we expected it to, but with salons and spas closed until further notice, never before have we been so reliant on beauty products to keep our hair, skin, and nails in top shape. In the beginning of 2020, brands launched full force into the new decade, whipping out beauty innovation after innovation; and while things have certainly slowed down a bit due to social distancing measures and disruptions in global supply chains, companies that can have continued to roll out product launches for us discover.

Throughout 2020, we've seen at-home solutions for brightening up brunette hair, masks that moisturise the face and the hands, and a brand new hairdryer that helped us dread wash days slightly less. The year of the rat (according to the Chinese calendar) didn't just bring about innovation. The first month of the new decade marked the arrival of legendary curl brand DevaCurl, as well as Amika's ultra-popular Deep Waver, both which finally made their way across the pond to the UK. Then there was Dyson's much-anticipated straightener, Huda Beauty's first foray into skin care, and the arrival of brands like Starface, Sun Bum, and Strivectin from across the pond.

Read on to see which beauty product launches we were most excited about in 2020.

Latest Beauty