Best UK Drugstore Beauty Products Launching in 2020
27 Next-Level Drugstore Beauty Products You Won’t Want to Miss in 2020
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If you want incredibly soft hair, turn your attention to the new John Frieda Hydrate and Recharge Deep Soak Masque (£7). For best results (it's more effort but worth it!), apply a generous amount of the mask (though, a little goes a long way) and let soak in for a few hours. After rinsing it out, your hair will feel softer, a little less frizzy, and it will smell delicious.