The Best Drugstore Beauty Launches in the UK in 2021
These Are the Best Drugstore Beauty Launches of 2021, So Far
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We are seriously impressed by the e.l.f. Flawless Brightening Concealer (£5), which costs just £5 but is as creamy and blendable as some formulas with price tags nearly triple that. It's not a full-coverage concealer (it's not promising to be), but rather meant for brightening under and around the eye area, which is why the lightweight liquid formula has a healthy dose of shimmer-free luminosity to it and a second-skin effect when it sets. Available in 12 shades, the clickable concealer pen features a brush tip that makes it easy and fast to apply under your eyes and along the sides of your nose.