The Best New Beauty Brands Launching at Boots in 2021
The Incredible Beauty Brands Landing at Boots This Year Just Keep on Coming
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Is it Christmas already? We think so because Allies of Skin and its sister company PSA have both landed at Boots. In 2016, founder Nicolas Travis launched Allies of Skin after suffering from acne as a teenager. His goal was to create clinical-strength, effective, and transparent products, which he did. Fast forward to 2020, and PSA its sister brand was born. PSA (Purposeful Skincare by Allies) strives to give the same results at an affordable price tag.