KNC Beauty's Kristen Noel Crawley On Business and Beyonce
Kristen Noel Crawley Would Love To See Beyoncé in Her Lip Mask, and So Would We
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"I was on a trip to Japan with a longtime brand partner of mine when we visited the infamous Don Quixote store in Tokyo," she said. "I was fascinated by the beauty section and the endless assortment of products that were available. Some I had never seen or heard of before, but I particularly fell in love with the lip masks that were becoming so popular in Asia at the time. The colours and shapes were so cute, but I was unable to find a version of the product that wasnʼt accompanied by synthetic ingredients or harsh chemicals. I took this idea back home with me to try and create an all-natural remedy. The result was KNC Beautyʼs first product, our All Natural Collagen Infused Lip Mask ($25 for 5). From there, I took the concept of masking and ran with it, developing our KNC Beauty All Natural Retinol Infused Eye Mask. Weʼve been expanding the collection ever since, and I canʼt wait for you to see what we have in store."